• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Marketing » Tools to Streamline Your Video Marketing

Tools to Streamline Your Video Marketing

Posted By Bill Hartzer on March 6, 2012at 9:37 am

We hear a lot nowadays about how video marketing is becoming more and more important, both for traffic generation & SEO as well as for site performance.

This is true, but getting value through your video marketing in the early stages can be challenging and causes many to give up entirely.

As with most things getting started is the hardest thing; how do you produce and market your videos in a short space of time and on a tight budget?

This post will give you some pointers to 4 tools that will enable you to produce and market a video within 2 hours – often less. The plan is that there will also be no on-going costs apart from the time that you put in.

Screenflow/Camtasia

A quick and easy entry point into producing your own videos is to create “How to” videos using videos of your computer screen. This means that you do not have to worry about lighting, green screens, dressing well, make-up etc etc. You simply need to install a screen capture video program onto your computer and get going.
I have highlighted 2 of the most well known products here; Camtasia and Screenflow. Both are easy to get to grips with and both cost just $99 for a lifetime license.

With a screen cast video you can add music, voice over, intro’s, outro’s, annotations, images. This all allows a great deal of creativity, but it is also simple to just get started with the basics of videoing your computer screen.

From both of these tools you can publish direct to Youtube or Vimeo. Hopefully they will also start allowing direct publishing to Oneload soon (see below).

Oneload (AKA TubeMogul)

Oneload is a tool that allows you to publish your videos to multiple video sites from a single upload. This means that you can send your video to Youtube, Vimeo, Metacafe, Viddler, BlipTV, DailyMotion etc all at the same time. Initially you will need to visit all of these websites to set up an account. This can be pretty time consuming as you need to ensure that you take the time to get your channel looking nice and well optimised for showcasing your video content once it is there (allocate a day to doing this). Then once you have an account on each of these video sites you will need to link them all to your Oneload account – this is very straightforward, although quite time consuming (maybe 1 hour).

Once you have everything looking good and linked together then you will simply need to upload your videos to Oneload and hit publish for them all to be sent off to your channels on these sites in one easy action (taking about 5 minutes in total each time you upload a video).

Hootsuite

Hootsuite (http://hootsuite.com/dashboard) is a social media management tool that allows you to manage your Twitter, Linkedin and Facebook accounts all in one place. Once you have created a video and uploaded it to all of the video sites then you can send out tweets and Facebook updates that link to your video on these sites.

You should also take the embed code for the video from Youtube (or another one of the sites) and put it onto a page on your website and link to this from Twitter, Facebook and Linkedin. Your site should become the primary location for the video marketing.

Shareaholic / Addthis

If you have a website/blog then you have probably already put on social sharing buttons using an app such as Addthis or Shareaholic. If not then you should get them on there fast. However, both of these tools come with browser applications too that allow you to share content with 100’s of social networks and social media sites such as Digg, Delicious, Reddit and Stumble Upon. It is simply a 10-20 second job to publish your pages to each of these sites so within 5 minutes you can list to about 20 or 30 sites. That said, in order to get real value (traffic) from these websites you will need to spend some time networking and sharing fun/interesting content on them.

Filed Under: Marketing

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020
  • Web Host Agents Sending Fake Invoices for Website Hosting July 17, 2020
  • Duane Forrester On Search Intent and Internal Site Search July 9, 2020
  • Google Loses Blogspot.In Domain Name July 8, 2020
  • Peter Leshaw on In-House Digital Marketing and Dashboards for Reporting July 2, 2020
  • Mark Traphagen on Schema, Schema Tools, and On Page SEO Tools June 29, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (197)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (176)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (8)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (202)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version