Blueshift, the leader in intelligent cross-channel engagement, has just launched a free tier of its industry-leading Customer Data Platform (CDP). This game-changer allows marketers to bring their customer data to life with 1:1 personalized journeys and audience activation, all in just 15 minutes. [Read more…]
Digital marketing channels that have generated the highest number of leads for it companies & digital-agencies
According to a TechBehemoths survey that they conducted May 15-25,2023, SEO is the most effective method for lead generation. The survey was conducted by TechBehemoths among 2,542 companies in 57 different countries. The survey aimed to determine which digital marketing tools were most popular and efficient for digital agencies and IT companies. [Read more…]
When healthcare-related companies, such as hospitals and other healthcare facilities advertise on Google and Facebook, they usually turn off all tracking. After all, they don’t want to risk lawsuits and fines because they’re gathering data that makes them violate HIPAA. Google and Facebook (Meta) paid campaigns tend to gather as much data as possible on an individual, which is definitely not HIPAA compliant. So what’s a healthcare company to do when it comes to tracking? Now there’s a new solution, called Eruptr Privacy Defender(tm), that enables HIPAA-Compliant Google & Facebook campaign tracking. [Read more…]
Newfold Digital has acquired Yoast, the WordPress SEO Plugin. Yoast is currently installed in at least 12 million websites worldwide. Newfold Digital is a leading web presence solutions provider, and their brands include Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, and others. I use the Yoast WordPress plugin on this site, as well as many other sites and client sites that I work on. [Read more…]
The Dallas/Fort Worth Search Engine Marketing Association, an organization I helped found back in 2004, is holding it’s annual State of Search conference November 4-5, 2019. I’m the conference Chair this year–and it’s being held again at the famous Gilley’s Dallas, just south of Downtown Dallas. [Read more…]
There’s a job opening for a CMO (Chief Marketing Officer) at Travoom, a site that bills itself as a “social network and marketplace for bucket list travel experiences”. But, if you’re a US-based SEO expert, then I wouldn’t bother applying for the job. Apparently, according to their recent job listing on Zip Recruiter, their next CMO must “be an international SEO/SMO expert” because the “US SEO so called experts are crap”. Their words, not mine. [Read more…]