In a major move for home services businesses like HVAC contractors, electricians, and plumbers, Scorpion and ServiceTitan announced the launch of Capacity Marketing Engine. This new AI-driven solution is built to fix a familiar headache: wasting money on ads when the schedule is already full, or scrambling for jobs during slow spells.
For businesses dependent on steady leads, a slow season or unpredictable demand can mean more than just lost revenue. It can mean idle workers, empty appointment books, and strained customer relationships. Until now, the connection between real-time scheduling and marketing spend has been more guesswork than science.
Capacity Marketing Engine changes that story.
Smarter Spending Based on Real-Time Job Availability
The Capacity Marketing Engine automatically adjusts digital ad spend based on how busy the business is at that exact moment. When jobs are thin, it turns up the advertising dial. When schedules are jam-packed, it eases back to prevent spending on leads that cannot be booked.
This automatic tuning relies on live business data from ServiceTitan, integrated directly into Scorpion’s RevenueMAX platform. It means marketing and scheduling finally talk to each other—saving owners from wasting money and losing sleep.
Rustin Kretz, Founder and CEO of Scorpion, explained it clearly:
“Capacity Marketing Engine gives business owners confidence that every dollar spent on advertising is supporting their profitability and growth goals.”
Key Features That Matter to Business Owners
AI-Powered Budget Control
At the heart of Capacity Marketing Engine is AI that watches business capacity and adjusts ad budgets in real time. No need for daily guesswork or frantic phone calls to ad managers. The system responds immediately to what the schedule demands.
Full Transparency Through the Revenue App
Clients can track every adjustment through Scorpion’s Revenue App. Each budget change comes with a log showing when, why, and how the adjustment happened. No black box, no blind trust. Owners know exactly what’s happening with their marketing dollars.
Time Savings and Smarter Operations
Business owners get out of the weeds. Manual ad tweaking becomes a thing of the past. Freed from constant campaign babysitting, they can focus on what actually matters: serving customers, closing deals, and growing their businesses.
A Stronger Alliance Between Scorpion and ServiceTitan
This launch further strengthens the bond between Scorpion, a long-time leader in digital marketing solutions, and ServiceTitan, the leading field service management software. Together, they are reshaping what growth looks like for home services providers.
Capacity Marketing Engine will first be available to select Scorpion clients. Full access rolls out to all clients with RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer in May.
Why This Matters Right Now
The trades industry has often been left behind when it comes to smart marketing technology. With Capacity Marketing Engine, service providers finally have a solution that speaks the same language as their operations. Instead of pouring money into a system disconnected from daily realities, they get marketing that adjusts to real-world needs, minute-by-minute.
It’s a major shift. Business owners who have been burned before by static campaigns now have a way to protect their advertising budgets, keep technicians busy, and hit their revenue goals without playing a guessing game.
