Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth” into actual sales.
What is Word of Mouth Marketing?
Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn’t about creating word of mouth — it’s learning how to make it work within a marketing objective.
Word of Mouth is the number one influencer of business buyers’ purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. However, many business marketers are not yet harnessing the power of Word of Mouth to drive sales.
The Zuberance webinar will feature real-world case studies of how B2B companies are harnessing Word of Mouth to:
• Increase sales in a down economy
• Generated thousands of qualified leads
• Combat negative Word of Mouth
All attendees of today’s free webinar will receive a free white paper entitled, “Turning Word of Mouth into Sales Now for B2B Companies.”
Zuberance is a leading Word of Mouth marketing software company. Global 2000 companies and others are using Zuberance’s Word of Mouth marketing platform to identify and mobilize their highly-satisfied customers, driving sales. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies.