Google doesn’t hand out AI trophies for gimmicks. This year, the search giant recognized SearchKings for something that actually moved the needle.
At the 2025 Google Marketing Live event, SearchKings took home the inaugural Google Ads AI Excellence Award in the Breakthrough Agency category. The reason? A proprietary system called Call Intelligence that did more than generate clicks—it turned them into customers. The award highlights agencies that raise the bar using artificial intelligence in ways that change how marketing works.
What Call Intelligence Actually Does
SearchKings’ Call Intelligence technology isn’t just software—it’s a system that reviews inbound sales calls to assess actual lead quality. It then feeds that data into Google Ads’ own bidding system, allowing campaigns to optimize based on real outcomes instead of surface-level metrics like click-through rates.
In client campaigns, this led to a 184% increase in qualified leads. Efficiency doubled. The agency didn’t just improve performance—they rewired how performance was measured.
Google’s Endorsement
“SearchKings has shown what happens when real-world problems meet smart technology,” said Miles Savage, Head of Agency for Google Canada. He credited the agency’s innovation with helping businesses—from single-location shops to sprawling franchise chains—gain better visibility and stronger sales conversations.
That kind of praise from Google makes a statement. This wasn’t a vanity award. It reflected measurable growth tied to strategy, execution, and client satisfaction.
Agency Background and Approach
Founded in Toronto, SearchKings works primarily with service-based businesses across North America. Their focus includes franchises, multi-location brands, and small businesses that rely on inbound leads to drive revenue.
The company operates as a Google Premier Partner, meaning it’s consistently meeting or exceeding Google’s performance benchmarks. But what sets them apart is their approach to transparency and partnership. They don’t hide behind dashboards or vague KPIs. The goal is to show clients exactly what’s working—and why.
“We’re honored to receive this recognition,” said Matthew Glickman, COO and Co-Founder of SearchKings. “This award highlights our commitment to clarity and measurable growth. It proves that when clients know what’s happening in their marketing, they make better decisions.”
AI Without the Hype
Unlike many in the digital ad space chasing trends, SearchKings uses AI in direct service of better outcomes. Their focus is not on automation for its own sake, but on refining what already works. Their technology reads signals from real customer interactions, then helps Google Ads target smarter.
That’s not just helpful—it’s profitable.
What This Means for Clients
For business owners and franchise operators, the takeaway is simple. Partnering with a digital agency doesn’t have to feel like gambling on algorithms. It can be clear. It can be honest. And it can drive actual growth, not just busywork.
SearchKings is proof that results don’t have to be mysterious. With the right tech and a team that knows how to use it, digital ads become less of a guessing game and more of a profit engine.
More Than Just an Award
This wasn’t a win for hype. It was a win for performance. It marked the first time Google formally recognized an agency not for its budget size or big-brand roster, but for how it used smart tech to improve lead quality.
As digital marketing gets more complex, SearchKings is betting that clarity and client trust are what truly set agencies apart. And now Google agrees.