Microsoft and Facebook Expand Their Alliance
Microsoft and Facebook have announced that Microsoft will take a $240 million dollar equity stake in Facebook’s next round of financing. They will also expand their existing advertising partnership.
This new deal will expand the advertising to cover international markets. Under the agreement, Microsoft will be the exclusive 3rd-party advertising platform partner for Facebook.
Microsoft will begin selling advertising for Facebook internationally as well as selling advertising in the United States.
Facebook has been seeing a lot of strong growth both in the United States and in international markets. Fifty nine percent of Facebook’s users are outside the United States.
On August 22, 2006, Microsoft and Facebook announced a United States-only alliance that named Microsoft as the exclusive provider of standard banner ads on Facebook using Microsoft’s digital advertising solutions and the Microsoft(R) adCenter In early 2007, the terms were extended to 2011.
Other sites are talking about this huge development. Microsoft appears to have won out over the others, apparently Google was in the running, as well:
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Oct 26th 2007
Facebook is an awesome feature. Its a good move by microsoft. I was so annoyed about the constant spam on myspace. This has saved me some extra time and hassle. Facebook is the most outstanding feature of its kind on the internet.
Oct 30th 2007
hmmmm…microsoft are going to guarantee a spamfree zone? my hotmail was almost un-useable yesterday because a great big advert sat over the contents of the inbox…thanks. that was great. can’t wait to see the same happen to my facebook.