Quickplay is making waves in the streaming industry with the launch of “Shorts,” a game-changing tool designed to meet the growing demand for short-form content. Announced at CES 2025, Quickplay Shorts is set to redefine how media companies and streamers engage with younger audiences, especially the ever-influential Gen Z.
Why Short-Form Content Matters Now More Than Ever
Short-form videos are taking over digital consumption, with platforms like TikTok and YouTube dominating the scene. Gen Z, in particular, spends over three hours daily on these platforms, far outpacing their time on traditional streaming services. Recognizing this trend, Quickplay developed Shorts to help streaming providers capture this valuable audience.
Research Backs the Move
Research from GenZ Insights LLC confirms the shift. According to their findings, 81% of Gen Z video viewers watch vertical videos weekly, and nearly 80% believe adding a shorts feature to a streaming service would boost their usage. This is a clear call for streamers to adapt, and Quickplay is answering it with Shorts.
A Deep Dive into Quickplay Shorts
Quickplay Shorts isn’t just another tool—it’s a complete package. The Shorts Creator & Syndicator uses AI to transform traditional live streams and VOD content into vertical, bite-sized clips. Features like smart aspect ratio conversion and automated workflows make the process smooth and efficient. This means streamers can quickly produce engaging short-form content without overhauling their existing systems.
The Shorts Front-End Plug-In enhances user experience with a social media-inspired vertical scroll. It also includes interactive features like likes and comments, personalized feeds, and AI moderation tools, ensuring viewers stay engaged and entertained.
Strategic Moves for Streamers
Paul Pastor, Co-Founder and Chief Business Officer at Quickplay, emphasizes the strategic importance of Shorts. He notes that adapting to Gen Z’s viewing habits requires more than just adding short-form content—it’s about reimagining audience engagement. Quickplay Shorts offers a solution that not only captures viewers’ attention but also promotes long-form content and subscriptions, opening new revenue opportunities.
Juan Martin, CTO of Quickplay, highlights how Shorts integrates with existing AV pipelines, delivering real-time, on-demand, and live short-form content. This seamless connection enhances viewer retention and engagement, crucial in today’s competitive streaming landscape.
A Collaborative Effort
Quickplay is teaming up with GluedIn to elevate the user experience. By combining Quickplay’s technology with GluedIn’s interactive solutions, they’re setting a new benchmark for streaming platforms. Mary Ann Halford of GenZ Insights LLC sees this as a roadmap for media companies to win back attention from social platforms.
Available Now
Quickplay Shorts is available in AWS and Google Cloud marketplaces, ready to help streamers pivot to the short-form era. For those attending CES, demos are available to showcase how this tool can revolutionize content strategy.
