A major shakeup in social networking is underway. Project Liberty and Free Our Feeds are making sure that control over online conversations doesn’t stay locked in the hands of a few powerful companies.
At the center of this effort is Bluesky’s AT Protocol, a decentralized alternative to traditional social media platforms. While Bluesky has grown to over 30 million users, a critical piece of its infrastructure—the access to its public data—remains centralized under Bluesky PBC. That’s where this new partnership comes in.
By integrating with Frequency, a public blockchain designed for social networking, Project Liberty and Free Our Feeds are securing open access to the AT Protocol’s data. This move ensures that developers, users, and other platforms can tap into the system without relying on a single company.
Why This Matters
For years, social media giants have dictated how digital spaces operate. Algorithms determine what people see. Data collection fuels advertising models. Users are at the mercy of whatever policies or changes a corporation decides to implement.
Bluesky’s AT Protocol was created to break that cycle. The idea is simple: instead of one company controlling everything, the protocol provides a foundation that any developer can build on. The problem? Much of its infrastructure is still hosted by Bluesky itself.
That’s what Project Liberty and Free Our Feeds aim to fix.
“We’re building something that can’t be controlled by a single company,” said Braxton Woodham, Chief Technology Officer at Project Liberty and co-creator of the Decentralized Social Networking Protocol (DSNP). “This isn’t just about access—it’s about making sure no one has the ability to shut people out of public conversation.”
The Technology That Makes It Happen
The key to making this work is Frequency. Unlike traditional blockchains, which struggle with high costs and slow transactions, Frequency was built specifically for social media. It allows developers to store and access data without worrying about a single company controlling the pipeline.
With this integration, public content on Bluesky will remain accessible even if Bluesky PBC itself changes direction. It also opens the door for new social platforms to interact with the AT Protocol without needing permission from any single entity.
“This ensures that developers and users aren’t dependent on one company to access or build on the protocol,” said Robin Berjon of Free Our Feeds. “If the goal is to make social media open and resilient, it has to be built on something that can’t be taken away.”
What Comes Next?
This is just the start. Project Liberty and Free Our Feeds plan to expand their work into decentralized identity systems and connections between different protocols like AT Protocol, ActivityPub, and DSNP.
The bigger goal is clear: an internet where users, not companies, dictate how social platforms operate.
“A free and open internet has to be built on protocols, not platforms,” said Audrey Tang, senior fellow of the Project Liberty Institute and former Digital Minister of Taiwan.
As part of this push, Free Our Feeds has officially joined the Project Liberty Alliance, a global coalition working to challenge the dominance of corporate-controlled digital spaces. With over 100 organizations in its ranks, the alliance brings together tech companies, academic institutions, and policy groups to build alternatives that put users in charge.
For now, this partnership is a major step toward shifting control away from the corporations that have dominated social media for years. The question is, will enough users and developers embrace this new approach to make it stick?
To learn more, visit ProjectLiberty.io and Frequency.xyz.