Later, a top name in social media management and influencer marketing, has just announced a major partnership with Snapchat. This collaboration makes it easier than ever for brands and creators to connect, plan campaigns, and publish content—all within one platform.
With this integration, marketers can now discover Snapchat influencers directly through Later’s database, filtering by keyword, content type, and audience size. At the same time, creators can take advantage of Later’s automation tools to schedule and post content with minimal effort.
Later is the first platform to integrate Snapchat’s Public Profile API (for organic posting) and Creator Discovery API in one place. That means brands can not only find the right influencers but also manage and execute their entire Snapchat strategy from a single dashboard.
What This Means for Marketers
Brands looking to collaborate with Snapchat creators no longer have to rely on guesswork. Later’s platform allows them to:
- Search and filter influencers by niche, engagement, and audience size
- Review creator content across different social platforms
- Organize influencer lists and manage campaigns in one place
- Schedule and publish content directly to Snapchat
For businesses already managing influencer marketing across multiple social channels, this is a major efficiency boost. Instead of juggling separate tools, marketers can now include Snapchat in their workflow alongside Instagram, TikTok, and other platforms.
A Big Win for Snapchat Creators
Snapchat influencers aren’t left out of the equation. This partnership gives them access to Later’s growth tools, including:
- A direct line to brands looking for partnerships
- Advanced analytics to track performance and engagement
- A simplified way to schedule and publish content
- A customizable Link in Bio feature to help drive revenue
With over 850 million active users per month, Snapchat offers a huge audience for creators to tap into. Now, they have better tools to build their business and secure brand deals.
A Word from the People Behind the Deal
Later CEO Scott Sutton sees this as a game-changer for influencer marketing. “Snapchat has incredible reach among Gen Z and Millennials, and we’re making it easier than ever for brands and creators to collaborate in a way that feels natural and authentic,” he said.
Fintan Gillespie, Director of US Revenue Partnerships at Snap Inc., agrees. “Later’s data-driven approach aligns perfectly with our mission to help creators build sustainable businesses. This integration opens up new opportunities for brands and creators alike.”
What’s Next?
This is just the beginning. Later and Snapchat plan to roll out more features, including deeper audience insights and enhanced reporting tools.
For brands and creators looking to maximize their impact on Snapchat, this partnership is a big step forward.
To learn more, visit Later’s website.
