• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Search Engine Optimization » What Does Social Media Have to do with Search? Plenty

What Does Social Media Have to do with Search? Plenty

Posted on February 5, 2008 Written by Bill Hartzer

Back in the “dark ages” of search engine optimization, way back a few years ago, actually, we created content on our websites. We then paid attention to on-page optimization, like optimizing our title tags, our body copy, and we mentioned our keywords in the copy. Linking campaigns were important, and we used to get lots of links from website directories and we did link exchanges. Do you remember that time?

Dark Ages SEO

Also, in the “dark ages” of search engine optimization, we used to buy links for the PageRank benefits. We wrote articles and submitted them to article directories. We even started creating “link bait” type of articles and content. The problem was, though, getting that link bait noticed–getting people to link to it.

We are now in the age of the “new social media SEO”.

In this new “social media SEO” age, we still create our content on our site. We still need to be (a little bit) concerned about our on-page optimization. But our links need to be from “authority directories” like Yahoo!, DMOZ, and Best of the Web. We no longer write articles and submit them to “article directories”. Those articles need to be on our own sites. Furthermore, they need to be unique articles and unique content. If you so desire, those articles need to be on industry authority sites, as well.

Put your link bait on your own site so people will link to it. Use the social media sites to “get noticed” and “get linked to”.

Success in social media means that you’ll get noticed in the organic search results. The search engines love fresh, unique content–and they love to find new URLs and links. If your site gets a link on a social media site, it will get noticed and crawled.

social media success

Keys to Successful Social Media Marketing
There are several things you can do, but here is a list of what will help you be successful on the social media sites:

— participate on a regular basis
— vote and comment often
— add friends
— put your site in your profile
— social media has niches, submit only to the appropriate sites
— use the social media to “get noticed”
— use social media to get the “marketshare of links”

Marketshare of Links

Market Share of Links
What is the market share of links? Generally, it’s having more links to your site or topic than anyone else. Being the first to have the marketshare of links to your site, to your blog post, or to your article or page on your site will give you an advantage in the organic search results. You will get noticed by humans, you will get noticed by the search engine crawlers, and it’s the humans who have the ability to link to you.

breaking news

Getting the Market Share of Links
So, how do you get the marketshare of links? Watch your industry closely. Always be on the lookout for newsworthy content. React quickly, post add the content to your site quickly. Quickly submit to the social media sites…then go back and edit, update your content as necessary.

RSS feed promotion

RSS Feed Promotion
And, finally, take advantage of RSS feeds. That’s a no-brainer if you have a blog. But, if you have an ecommerce site you may be able to make a RSS feeds of your product categories using your site’s product names and descriptions.

Generally speaking, promote the RSS feeds that will help you. Take advantage of all RSS feeds that are available. Not only is there an RSS feed on your own site, there are RSS feeds typically available of your social media submissions. Using technorati, there’s also an RSS feed available of those who link to you. Promote the sites, and promote the RSS feeds of those who link to you. And remember, a link to you is more powerful if the page that links to you has more links.

Filed Under: Search Engine Optimization, Social Media

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (181)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·