• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Search Engine Optimization » 8 Reasons You Should Perform a Regular Full SEO Audit of Your Website

8 Reasons You Should Perform a Regular Full SEO Audit of Your Website

Posted By Bill Hartzer on July 18, 2017at 10:11 am

Performing a full SEO Audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. It has been a while since I personally performed a highly technical SEO Audit of my own web site, which I just completed. There were several things that I checked, and each of these are detailed here.

Full SEO Audit

There are several reasons why you really need to perform a full SEO audit of your website. Here are a few:

  • The search engines are constantly updating their algorithms.
  • Google updated their Google Webmaster Guidelines. Make sure your are compliant.
  • SEO last year is different than it is this year. The rules have changed. What was acceptable last year is not acceptable this year.
  • You may have content on your site that it outdated. Find that content that people aren’t visiting anymore.
  • The search engines, as well as your own site visitors, like fresh content. Make sure your content is fresh.
  • View the errors on your website during an SEO audit. Fix those errors and recover lost traffic to your site.
  • Find who is linking to you and find the good, bad, and toxic links to your site.
  • View the links to your site and clean up your link profile, which will help search engine rankings.

Those are only a few reasons why you need to perform a highly technical SEO audit of your website on a regular basis.

What To Review in a Full SEO Audit


Certainly if you don’t have the means or knowledge to perform an SEO audit and know exactly what to look for, then you need to hire someone such as myself to perform that SEO audit for you (yes, I know, that’s a shameless plug for my SEO consulting services). Anyhow, here is a list of what I usually look at when I perform an SEO audit of your website.

  • Crawl the website. I usually use 3 separate crawlers by 3 different companies in order to find all the errors and grab all the data I need for later analysis.
  • Review all the meta data, such as title tags, meta description tags, heading tags.
  • Review all the URLs for consistency and other duplicate issues.
  • Review internal links and internal link structure.
  • Look for 301, 302 redirects and 404 errors as well as server errors.
  • Look to see how many pages there are on the site (are there too many, generated automatically by a calender, etc.?)
  • Compare internal link anchor text to each page’s topic.
  • Run checks on page load speed.
  • Run checks on W3C compliance.
  • Review Google Webmaster Tools for errors, html suggestions.
  • Review all internal anchor text.
  • Review all page content on each page
  • Gather all the backlinks and historic backlinks to the website. This is actually more difficult than you would think. There are multiple link sources because each link source doesn’t get all the links.
  • Compile all the links and review them.
  • Look at anchor text pointing to the site. Are there issues?
  • Are there bad or toxic links pointing to the website?
  • How often does the website get new links? Did the site used to get a lot of links but now notsomuch?
  • Are there over optimization issues? Too much exact match anchor text pointing to the website?

This is not my entire list of things that I check and analyze when I perform a technical SEO audit of websites. But, you can get an idea of what is involved. There are so many issues that can arise when you have a website that if you are not doing an SEO Audit of the site on a regular basis (at least every 6 months) then you’re going to have issues with the website that prevents you from ranking as well as you can in the search engine results. If, for example, you find 404 errors on the site and you fix those issues, you’re going to get more traffic to the site.

Have you done an SEO Audit?

When was the last time you received a full search engine optimization audit of your website? I recommend a full SEO audit on a regular basis (every few months or at least once a year). Talk to someone who has over 20 years of search engine optimization experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine optimization or search engine optimization services.

  • Have you recently launched your website? You need an SEO audit.
  • Have you recently redesigned your website? You need a full SEO audit.
  • Suffering from search engine ranking problems? An SEO audit is recommended.

I will be happy to provide you with no obligation price quote for a full SEO Audit of your website.

Contact Us
First
Last

Filed Under: Search Engine Optimization

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • RightoftheDot Live Online Domain Auction February 25 February 18, 2021
  • Jabez LeBret on Digital PR, Journalism, and Media Coverage February 5, 2021
  • Someone Stole My Domain Name: Here’s What You Do February 1, 2021
  • 23 Top Level Domains TLDs Up for Auction January 27, 2021
  • GotConn Privacy Search Engine Launches January 26, 2021
  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (200)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (176)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (9)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (203)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version