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Home » Google » Google Answer Boxes Can Appear in Results for Site Search Queries

Google Answer Boxes Can Appear in Results for Site Search Queries

Posted on December 19, 2016 Written by Bill Hartzer

Apparently, Google Answer boxes can appear in the search results when performing a site:domain.com type of search in Google. I find this kind of odd, as typically someone isn’t looking for an answer per se when they use the site: search operator at Google.

What is a Google Answer Box?
A Google Answer box is Google’s attempt to give you information in their search results about search query (keyword) so you don’t have to click through to a website to get the answer. Google predicts the answer to your question, scrapes the data from a website, and makes it show up at the top of the search results. This is often referred to ranking 0 (zero) position, before the first result. In most cases, Google will show Google AdWords ads before the answer box.

Here is an example:

site search operator includes answer box

If you search my site for the word “domain” using this search:
https://www.google.com/search?q=site%3Abillhartzer.com+domain

You will see that an answer box appears at the top of the search result. I cannot believe that showing a Google answer box for ANY search query that uses the site: search operator would be helpful. But, maybe if I stretch it and say that it’s helpful because clearly Google likes that page? Maybe I should be expand the content on that page because they like it so much they’re giving it an answer box?

Typically, though, when someone searches for all pages in a site and then adds a keyword, they’re looking for some content on the site related to that keyword. For example, I wanted to search my own site for where I talked about “domain names” and I searched for “domain”. So, in that case, I did come up with the most relevant page. But, it included an answer box.

Filed Under: Google, Search Engines

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

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