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Bill Hartzer

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CTV, Social, and Retail Media Soar: IAB’s New Report Unveils Big Growth in Digital Ad Spending

Posted on January 16, 2025 Written by Bill Hartzer

  The Interactive Advertising Bureau (IAB) has released a revealing report, painting an optimistic picture for the digital advertising landscape in 2025. The "2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" … [Continue reading]

Filed Under: Advertising

Digital Advertising in 2025: Why AdCellerant Says You Shouldn’t Just Keep Up

Posted on January 14, 2025 Written by Bill Hartzer

Digital Advertising in 2025: Why AdCellerant Says You Shouldn't Just Keep Up

Digital advertising is evolving at breakneck speed, and AdCellerant is here to guide businesses through these transformations. With the rapid rise of technologies like artificial intelligence (AI), Connected TV (CTV), and commerce media, brands are … [Continue reading]

Filed Under: Advertising

The Surprising Shift in Gen Z’s Online Habits: From TikTok to Trusted Sources

Posted on January 14, 2025 Written by Bill Hartzer

New Gen Z Research Reveals a Shift Toward Credible, Expert-Driven Open Web Content

A new wave of change is sweeping through Gen Z, the so-called "TikTok Generation." According to Raptive's latest research, "DECODING GEN Z: The New Rules of Digital Trust and Influence," this demographic is shifting gears, favoring credible, … [Continue reading]

Filed Under: Social Media

Mark My Right Trademark Scam: Protect Your Business by Recognizing Trademark Email Scams

Posted on January 12, 2025 Written by Bill Hartzer

Donald R Joseph, Mark My Right email

Recently, individuals have reported receiving scam emails from purported trademark attorneys warning them about potential conflicts over their business names or domain names. One such email claims to be from a firm called "Mark my Rights" and alleges … [Continue reading]

Filed Under: Marketing Foo

VideoShops Revolutionizes Social Commerce with Same-Day Payouts and Easy Selling

Posted on January 10, 2025 Written by Bill Hartzer

VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized … [Continue reading]

Filed Under: Social Media

Advice Local’s New Tool Makes Tracking Google Rankings a Breeze

Posted on January 9, 2025 Written by Bill Hartzer

Advice Local is stepping up its game with the launch of a free Local Rank Tracker, designed to make local SEO management simpler and more effective. This new addition allows businesses and agencies to easily track their rankings on Google Maps and … [Continue reading]

Filed Under: Local Search

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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