Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company, a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping … [Continue reading]
A major shift is happening in luxury marketing. North & Warren, a leader in digital marketing for high-end brands, has acquired Interluxe Group, a company known for crafting premium brand experiences. This merger brings together data-driven … [Continue reading]
Candy Club, once a recognizable name in the gourmet sweets business, is about to see its assets go up for public sale. On February 28, 2025, GemCap Solutions, LLC will hold a telephonic auction to liquidate nearly everything under the Candy Club … [Continue reading]
AI-driven software giant Appier has announced a $38.7 million acquisition of AdCreative.ai, a Paris-based startup specializing in generative AI for ad creation. The deal, which includes a $27.3 million base, marks Appier’s fifth major acquisition … [Continue reading]
Students looking for a top-tier online marketing degree don’t have to look far—Rutgers Business School has once again landed in the Top 10 in the country, securing the No. 8 spot on U.S. News & World Report’s latest rankings for online master’s … [Continue reading]
A new report from adMarketplace is making waves in the advertising world, revealing that Americans are searching for information in ways that look very different from just five years ago. The study, "The State of Search in 2025," found that 55% of … [Continue reading]