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Home » Marketing » Rutgers Business School’s Digital Marketing Program Ranked Among the Best

Rutgers Business School’s Digital Marketing Program Ranked Among the Best

Posted on February 12, 2025 Written by Bill Hartzer

Students looking for a top-tier online marketing degree don’t have to look far—Rutgers Business School has once again landed in the Top 10 in the country, securing the No. 8 spot on U.S. News & World Report’s latest rankings for online master’s programs in business.

Even more impressive? Rutgers’ digital marketing program ranked No. 2 nationwide, putting it ahead of nearly every other school in the country.

With online graduate business programs booming, competition is fierce. Schools like Carnegie Mellon, Texas A&M, and Duke University are leading the charge, but Rutgers is holding its own, delivering high-quality education in a flexible format.

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  • Marketing Program That Gets Results
  • How Rutgers Stacks Up Against the Competition
  • Why the Rankings Matter
  • A Top Choice for Online Marketing Degrees
  • Related Posts

Marketing Program That Gets Results

Rutgers Business School has built a digital marketing program that prepares students for the real world. Whether it’s SEO, social media strategy, data-driven advertising, or branding, students get hands-on experience with the latest industry trends.

Professor Stacy Schwartz, director of the program, says the recognition reflects the school’s commitment to helping marketers and entrepreneurs stay ahead.

“Our curriculum, faculty, and students all play a role in making this program what it is,” Schwartz said. “This ranking just confirms what we already knew—Rutgers offers one of the best online marketing degrees out there.”

How Rutgers Stacks Up Against the Competition

While Carnegie Mellon and Texas A&M secured the top spots overall, Rutgers’ No. 2 ranking in digital marketing places it ahead of some of the biggest names in business education.

Other top-ranked online business programs include:

  • Arizona State University (#3 overall) – Known for innovation and affordability
  • Duke University (#5 overall) – Prestigious, but expensive at $1,511 per credit
  • University of Southern California (#4 overall) – Top-tier faculty, but costs $2,421 per credit
  • Michigan State University (Tied with Rutgers at #8) – Strong in supply chain but lags in marketing

Why the Rankings Matter

U.S. News & World Report evaluates online business programs based on five key factors:

  1. Engagement – How well students interact with faculty and peers
  2. Faculty Credentials – The expertise and experience of instructors
  3. Student Excellence – The caliber of students in the program
  4. Services & Technology – The quality of student support and learning tools
  5. Peer Assessment – How other business schools view the program

Rutgers scored an impressive 95 out of 100 overall, tying with Michigan State. Some of the standout scores include:

  • 96 for faculty credentials
  • 94 for engagement
  • 80 for student excellence
  • 83 for services and technology

A Top Choice for Online Marketing Degrees

With affordable tuition, a strong reputation, and a flexible online format, Rutgers Business School has positioned itself as one of the best choices for students looking to advance their careers in digital marketing.

For those considering a graduate degree in marketing, this latest ranking confirms that Rutgers is a smart investment.

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain name strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing his insights, expertise, and research here on BillHartzer.com for over two decades.

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