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Bill Hartzer

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QR Codes Are Back—and Smarter Than Ever: 10+ Creative Ways to Use Them in Marketing

Posted on April 29, 2025 Written by Bill Hartzer

CueCat barcode scanner

QR codes aren’t new—but their potential for modern marketing is bigger than ever. Whether you're tracking results, driving website traffic, or connecting offline and online campaigns, QR codes offer a low-cost, high-impact way to engage customers. … [Continue reading]

Filed Under: Advertising

Atomic Leap Disrupts SEO Audits with Free AI Tool Offering Agency-Grade Reports

Posted on April 29, 2025 Written by Bill Hartzer

free seo audit

Atomic Leap, a performance marketing agency based in Bristol, has introduced a breakthrough offering: a free AI-powered SEO audit tool delivering the type of professional-grade analysis that businesses typically pay over £1,000 to access. … [Continue reading]

Filed Under: Search Engine Optimization

Starfish Launches New App to Help Small Businesses Win Big with Micro-Influencers

Posted on April 28, 2025 Written by Bill Hartzer

starfish influencer marketing

Starfish, Inc. announced today the launch of its all-in-one influencer marketing platform, offering a new way for small businesses and micro-influencers to connect without the traditional hurdles. The company’s newly released Starfish app allows … [Continue reading]

Filed Under: Social Media Marketing

AI Ads Grab More Clicks—But Could Be Quietly Damaging Your Brand, New Study Finds

Posted on April 28, 2025 Written by Bill Hartzer

BlueHuki Group LLC Logo

Artificial intelligence (AI) has been the star of the advertising world lately, promising quicker turnarounds and sharper targeting. But new research suggests there’s a catch brands cannot afford to ignore. A peer-reviewed study by University of … [Continue reading]

Filed Under: AI

Digital Video to Overtake TV Ad Spending in 2025

Posted on April 28, 2025 Written by Bill Hartzer

US-2025-Estimated-Digital-Video-Ad-Spend-IAB

The Interactive Advertising Bureau (IAB) has released its latest report, painting a vivid picture of where television and video advertising dollars are heading in 2025. Digital video is expected to capture nearly 60% of all TV and video ad spending … [Continue reading]

Filed Under: Advertising

ICANN’s Hanoi Forum 2025: Building a Multilingual Internet for the Next Billion Users

Posted on April 28, 2025 Written by Bill Hartzer

The Internet Corporation for Assigned Names and Numbers (ICANN) will hold the fourth Asia Pacific Domain Name System (DNS) Forum from May 8 to 9, 2025, at the InterContinental Hanoi Landmark 72 in Viet Nam. With the Viet Nam Internet Network … [Continue reading]

Filed Under: Domain Names

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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