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Bill Hartzer

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Semrush’s Bold Move: Acquires Search Engine Land, SMX, and MarTech

Posted on October 16, 2024 Written by Bill Hartzer

In a major shake-up for the digital marketing world, SEMrush, the online visibility and content marketing powerhouse, has acquired Third Door Media. The acquisition includes well-known industry brands like Search Engine Land, SMX (Search Marketing … [Continue reading]

Filed Under: Marketing

TikTok Accused of Covering Up Fraud, Terrorism Links in Explosive Whistleblower Lawsuit

Posted on October 15, 2024 Written by Bill Hartzer

TikTok Accused of Covering Up Fraud, Terrorism Links in Explosive Whistleblower Lawsuit

McCune Law Group (MLG) has filed a whistleblower lawsuit against TikTok, accusing the social media giant of turning a blind eye to fraud and even possible links to terrorism. The case, filed on October 8, 2024, in Santa Clara County’s Superior Court, … [Continue reading]

Filed Under: Social Media

Bill’s List: 45 Speakers to Meet and See at PubCon Las Vegas 2024

Posted on October 14, 2024 Written by Bill Hartzer

Pubcon, founded in a London pub in 2000, has been a trusted partner through every major SEO revolution over the past 25 years. As they celebrate this milestone, Pubcon remains at the forefront, guiding professionals through the latest and most … [Continue reading]

Filed Under: Search Engine Marketing Events

Hawk Tuah Infiltrates Google’s AI Overviews

Posted on October 11, 2024 Written by Bill Hartzer

Hawk Tuah high schools google ai overviews

Back earlier this month, I wrote about how Hawk Tuah had infiltrated Google Maps listings, and schools were being renamed "Hawk Tuah", such as Hawk Tuah High School. There were hundreds of them at one point. A lot of those listings have been renamed … [Continue reading]

Filed Under: Google

New Meta Solution Set to Revolutionize How Brands Advertise on Facebook and Instagram

Posted on October 11, 2024 Written by Bill Hartzer

AI-Driven Content Block Lists and Increased Brand Suitability

Integral Ad Science (IAS) has just unveiled something advertisers have been eagerly waiting for—a new optimization solution in partnership with Meta that promises to transform how brands navigate Facebook and Instagram’s Feed and Reels. The … [Continue reading]

Filed Under: Advertising

ShadowLogic: The Silent Threat Lurking in AI Models—What HiddenLayer’s Groundbreaking Discovery Means for AI Security

Posted on October 10, 2024 Written by Bill Hartzer

In a shocking revelation, HiddenLayer, a security leader for AI solutions, has uncovered a novel method that could potentially disrupt the entire AI landscape. Their SAI team has unveiled ShadowLogic, a technique that allows adversaries to implant … [Continue reading]

Filed Under: AI

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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