• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Marketing » New SEMPO Survey Shows Emerging Search Categories Like Video and Mobile Search

New SEMPO Survey Shows Emerging Search Categories Like Video and Mobile Search

Posted on March 1, 2007 Written by Bill Hartzer

According to the Search Engine Marketing Professional Organization SEMPO, Video and mobile search is “sparking the interest of North American search engine marketers but they want to pay the same, or less, for these largely untested platforms, as they do for traditional search, according to the annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO), www.sempo.org. For the first time, SEMPO has collected data on the business potential of targeted video and mobile search advertising.”

Here’s more from the recent SEMPO press release today:

Video Search
The State of Search Engine Marketing 2006
According to the survey results, two in five respondents say they want to pay the same for video search as they pay for traditional search advertising. Another 13% say they want to pay less than for traditional search. Of the remainder who have some willingness to pay a premium, most would prefer to pay 20% or less as a premium.

SEMPO reports 66% of the respondents say they would be interested in contextually targeted advertising attached to video search results. However there is much more interest in video advertising attached to video search results as opposed to strictly text-based contextual ads. Some 53% say they are interested in video ads compared to 33% who indicated an interest in text only.

Mobile Search
There is even greater reluctance to pay a premium for mobile search. The SEMPO survey reports that almost half of the respondents will not pay any premium for mobile search. Almost 25% say they prefer to pay less for mobile search than for traditional search. Similar to video search, of those who are open to a premium, 20% is the cap.

The SEMPO report also shows 60% of the respondents are interested in contextually targeted advertising delivered to mobile search users.

Pricing Plateau
The reluctance to hike budgets for video and mobile search reflects the industry’s trend toward an overall pricing plateau, based on survey respondent feedback. SEMPO’™s survey found that 25% of the respondents reported they had reached their pricing ceiling for paid placement, and of the remaining 75%, half said the most they could afford in a price increase was 30% or less.

“These numbers make sense,” says Kevin Lee, member of the Board of Directors of SEMPO and chair of its Research Committee. “They show that the search engine marketing industry has become more sophisticated, and thus keyword efficiency is at an all-time high.”However, Lee notes, the industry continues to grow, as evidenced by SEMPO’s report which shows advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate total of $18.6 billion.

Speaking to the video and mobile search data, Lee says, “An emerging type of new media where no one wants to pay. Where have we heard that before? Cable TV, the first three years of PPC search ““ these frontier technologies all experienced initial skepticism in the marketplace. Now they are part of the essential fabric of our economy. Video and mobile search will go through the same evolution.”

SEMPO’™s report, “The State of Search Engine Marketing 2006,”is based on an industrywide survey of 587 respondents — both agency and in-house advertisers — conducted in November and December 2006 by Radar Research, LLC and Intellisurvey. The report includes data on spending trends in paid placement, paid inclusion, organic search engine optimization (SEO) and SEM technology platforms.

Filed Under: Marketing

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·