• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Google » Google to Stop Showing Ads That Don’t Comply with Standards They Helped Set Up

Google to Stop Showing Ads That Don’t Comply with Standards They Helped Set Up

Posted on February 13, 2018 Written by Bill Hartzer

better ad standards

Google, in a blog post, has announced that they will stop showing ads that they deem to be too disruptive. Beginning on February 15, 2018, Google’s Chrome web browser will stop showing all ads on websites that repeatedly display disruptive ads after they’ve been flagged. If the ads don’t comply with Better Ads Standards from the Coalition for Better Ads, then Google may deem them disruptive ads and shop showing them.

“To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. It’s important to note that some sites affected by this change may also contain Google ads. To us, your experience on the web is a higher priority than the money that these annoying ads may generate—even for us.”

This increased crackdown of unacceptable ads appears to be a response by Google to the increased installation of ad blockers. The more people install ad blockers, the less revenue Google will ultimately make, as less people are seeing ads that are going through the Google ecosystem.

Right now the filtering of ads by Google is limited to the Google Chrome web browser, and as far as I can tell, Google has no plans to roll this out to their entire ecosystem of ads.

On a related note, there have been comments about other rogue Google ads that appear on the Google AdSense network, which are rogue redirect ads that redirect the parent frame. This was brought up in a recent HN thread that it’s a known issue.

From the HN comments, user redm commented:

My problem is that Google was a founder of Better Ads and its designed to 1) protect their ad business, 2) stop people from wanting ad blockers, and 3) make the web nicer. Huge emphasis on #1.

Whenever you have the browser maker, and punitive actions controlled by the same party, and arbitrarily, its a recipe for disaster.

If Google really cared, they should spin Chrome off to a foundation, provide it a large amount of funding, and totally step aside.

Having the #1 web browser and the largest ad network, controlled by Google, even if you agree with what they are doing, is a recipe for disaster.

Google, of course, MUST protect its ad business, let’s call his what it is.

The Coalition for Better Ads was founded by Google and other “advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads…”, according to Business Insider. “The Coalition was formed as a direct response to the rise of ad blocking, and will act as a kind of regulator for internet ads.”

Filed Under: Google

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Coldplay Kiss Cam Chaos: What the Andy Byron Scandal Teaches About Online Reputation July 17, 2025
  • Marketing Signals Rolls Out AI Search Optimisation Services July 17, 2025
  • Bluehost and HostGator Expired Domains Now Only Available on NameJet and SnapNames July 15, 2025
  • Why Everyone on Google Trends Is Suddenly a Person—And What It Means for SEO July 14, 2025
  • Grow Your Instagram Like a Pro with Hexrate’s Game-Changing Tools July 14, 2025
  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (317)
  • Google (261)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (15)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (95)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (59)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·