In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem. This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. [Read more…]
Personal connections on social media drive more consumer purchases than influencers.
Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. [Read more…]
StatSocial Data on Genius Monkey Dashboard
Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities. [Read more…]
Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. [Read more…]
RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. [Read more…]
Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” [Read more…]