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Home » Social Media Marketing » Page 6

TikTok Ads Just Got Smarter: IAS Launches Pre-Bid Video Controls for Brand Safety

Posted on April 14, 2025 Written by Bill Hartzer

IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

 

Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted content before ads even go live. [Read more…]

Filed Under: Social Media Marketing

GoDaddy Just Made Selling on Instagram Way Easier

Posted on April 10, 2025 Written by Bill Hartzer

Godaddy show in bio

For small business owners running shops through Instagram, TikTok, or even LinkedIn, building a full website isn’t always the first step—or the easiest. That’s where GoDaddy’s new tool, Show in Bio, steps in. It gives entrepreneurs a fast, no-fuss way to start selling directly from their social profiles. [Read more…]

Filed Under: Social Media Marketing

Marketers Say Social Media Ads Are Fizzling—Here’s Where They’re Moving Their Budgets

Posted on April 8, 2025 Written by Bill Hartzer

Taboola-Logo

A new report from Taboola and Qualtrics is turning heads in marketing departments across the country. According to the findings, nearly 75% of advertisers say they’re seeing fewer results from social media ads—even as their spending continues to climb. That’s not just a small bump in the road. Over 300 U.S.-based brand and agency advertisers were surveyed, and most reported that the drop in return on investment (ROI) is hitting more than 30% of their budgets. That’s not pocket change. [Read more…]

Filed Under: Social Media Marketing

New Report Reveals What Influencer Marketing Will Look Like in 2025

Posted on March 24, 2025 Written by Bill Hartzer

Triller Logo

If your brand still thinks influencer marketing is all about follower counts and one-time shoutouts, it’s time for a wake-up call. The latest Influencer Marketing Report: 2025 Emerging Trends from Julius by Triller just dropped—and it’s rewriting the playbook. [Read more…]

Filed Under: Social Media Marketing

Brands Are Paying Creators to Boost Engagement—Daisy Just Made It a Business

Posted on March 18, 2025 Written by Bill Hartzer

Daisy home page

Daisy Launches with $3.9M to Change How Brands Boost Social Media Content

A New Way to Win the Social Media Game

Getting noticed on social media is harder than ever. Algorithms change constantly, paid ads are expensive, and organic reach keeps shrinking. Enter Daisy, a new platform that helps brands boost content through creator-powered engagement—and investors are paying attention. The company just secured $3.9 million in seed funding, with backing from CMT Digital, Volt Capital, and EV3 Ventures. The idea is simple: use verified creators to amplify brand content across TikTok, Instagram, Snapchat, and X. [Read more…]

Filed Under: Social Media Marketing

New App Sociall Promises to Kill Social Media Ads

Posted on February 28, 2025 Written by Bill Hartzer

Sociall

Sociall combines all your Social Media feeds (posts, reels, stories), DMs, and posting, while blocking all the annoying stuff like ads, unfollowed content, and data collection. It works for Facebook, Instagram, YouTube, TikTok, X (Twitter), and LinkedIn. Get access via their Kickstarter today! https://www.kickstarter.com/projects/tylerpoe/sociall-all-your-social-media-in-one-app

A new app is taking a swing at social media giants by blocking ads, stopping data tracking, and combining all your feeds in one place. Sociall, now live on Kickstarter, brings together posts, stories, reels, and direct messages from Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok—without the clutter. [Read more…]

Filed Under: Social Media Marketing

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