In a world where a single “like” can influence your next big purchase, Gen Z is at the forefront of this trend. A new study from Mavely reveals just how much sway influencers hold over holiday shopping decisions—and why it’s not always a sure-fire sale. [Read more…]
If you’re an eCommerce brand dabbling in Paid Social advertising, it’s time to step up your game. A new report from Fospha, a leading measurement and attribution company, reveals that brands are only scratching the surface when it comes to maximizing their returns from Paid Social channels. In fact, many brands are leaving significant money on the table, only spending about 27.5% of the channel’s potential profitability. [Read more…]
In a new study that could shake up marketing strategies across the board, the Interactive Advertising Bureau (IAB) revealed some eye-opening details about how brands and consumers really feel about Commerce Video ads. Despite 70% of digital advertisers already using this ad format, there’s a major disconnect between what companies think works and how consumers actually respond. [Read more…]
StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]
In a bold move set to shake up the world of social media management, Later, a frontrunner in influencer marketing, has just unveiled a groundbreaking new product: an AI-enabled social listening tool. This launch marks a significant leap forward as the company positions itself at the cutting edge of the digital marketing industry with its first-ever Social Revenue Platform™—a unified ecosystem designed to empower both brands and creators. [Read more…]
Captiv8, the leading influencer marketing platform for enterprise brands, has announced the launch of its groundbreaking “Media Safety” feature, a significant enhancement to its already robust Brand Safety suite. This innovative addition is designed to offer brands unparalleled protection, ensuring that influencer campaigns not only achieve effectiveness but are also securely aligned with brand values and ethos. [Read more…]
Metricool has announced a suite of new features designed to empower brands, creators, and agencies. These enhancements, including LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva, promise to revolutionize how users manage and track their social media campaigns.
With over 5 billion people active on social media platforms, the race to effectively engage audiences is more competitive than ever. Metricool’s 2024 Social Media Networks Study highlighted a nearly 30% increase in LinkedIn’s engagement rate for brands, underscoring the growing importance of this platform. The newly introduced LinkedIn Personal Page Analytics feature allows social media managers to connect client accounts
In a bold move to transform digital marketing, ShopMy has launched ‘ShopMy Opportunities,’ a feature poised to revolutionize the way brands and creators collaborate. This innovative tool offers a direct alternative to traditional paid social and search advertising by enabling brands to secure guaranteed social mentions from creators for fixed payments. At the same time, creators retain full creative control and are assured a steady income. This feature complements ShopMy’s existing suite of brand-creator collaboration tools, which include paid campaigns, affiliate marketing, and gifting, all powered by robust data analytics and scalability. [Read more…]
Tiger Pistol, the leading local advertising platform, has announced a strategic partnership with AdBud, a prominent Swedish software company known for its automated online marketing solutions. This collaboration introduces “Automatic SoMe ads,” AdBud’s location-based Meta advertising solution powered by Tiger Pistol. [Read more…]
In a groundbreaking survey by MedFluencers, a significant shift has been identified in how healthcare professionals (HCPs) are leveraging social media for pharmaceutical education and patient engagement. MedFluencers, an HCP influencer marketing agency founded by physicians, surveyed HCPs across 15 specialties to understand their interactions with pharmaceutical and medical device companies on social media. [Read more…]