Blue Hour Studios and KERV.ai have joined forces to introduce Swell.AI, a breakthrough platform that’s reshaping the way brands harness influencer content. In an era where social media users outnumber TV viewers in the U.S., this technology offers marketers a way to take influencer campaigns beyond Instagram and TikTok, creating shoppable and interactive ads across connected TV (CTV), online video (OLV), and display platforms. [Read more…]

Metricool’s 2024 TikTok Benchmark Study is here, and it’s a game-changer for anyone serious about dominating the platform in 2025. Packed with actionable insights, this year’s report digs deep into TikTok’s content ecosystem, dissecting how videos, images, and carousels perform across a variety of metrics. If you’re looking to refine your strategy, this is the blueprint you need. [Read more…]

Someone set up a Facebook Ads campaign that’s been running for at least 5 days now. The clicks on the ad are going to the Google home page, and not to the company’s website. OOPS! [Read more…]

MikeWorldWide, a leading independent global PR firm, has announced the launch of Everywhere, a fresh social-first agency crafted to spark authentic conversations and deliver immersive experiences across the digital platforms that count. This new venture, launched with the aim of elevating brand connections in a crowded digital landscape, is dedicated to helping companies engage with audiences meaningfully to foster loyalty and drive growth. [Read more…]

StatSocial has unveiled a breakthrough in influencer marketing with its latest product, StatSocial Discovery, a tool aimed at redefining how brands connect with audiences. The platform shifts the focus to an “audience-first” approach, enabling marketers to locate influencers based on who their target audience actually follows—turning traditional content-based discovery on its head. [Read more…]

Marketing 360® has just launched a Social app that could be a game-changer for businesses eager to boost their social media game. This fresh tool, introduced by the Colorado-based marketing platform, promises to make social media management easier, faster, and far more effective, all under one roof. [Read more…]

Ovative Group has uncovered a revelation that could shake up the marketing industry: TikTok’s ROI is 23 times higher than what outdated last-click models suggest. A deep dive into two years’ worth of data from their retail clients shows TikTok as a goldmine for long-term revenue growth—way beyond its social media reputation. [Read more…]

Wondershare has just dropped a bombshell in the social media marketing scene with the launch of Virbo 3.0, an advanced update to their popular AI avatar video generation platform. This rollout introduces three game-changing tools: AI Montage Maker, URL to Video, and AI Clip Maker. Designed to simplify video production for businesses and e-commerce sellers, these new features aim to turn video creation into a breeze, no expertise needed. [Read more…]

Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales. [Read more…]

Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations. [Read more…]