Marketing professionals now have one less reason to juggle tabs. Metricool, a global platform for social media management, has announced a new integration with Adobe Express. The goal: to connect content creation and performance analysis in one place. With this move, social media teams using Adobe Express can create content and monitor its reach, engagement, and trends—all without leaving the platform. Users of Metricool can now also access Adobe Express tools directly from within their analytics dashboards.
What the Integration Delivers
This partnership is less about bells and whistles and more about speed, clarity, and better workflow. Adobe Express users will now be able to:
- Track post engagement
- Schedule future content
- Benchmark against competitors
- Pull reports on hashtags, platforms, and post timing
Metricool users, on the flip side, get access to Adobe Express’s graphic tools and creative templates without switching apps.
This dual integration means less friction and fewer steps between publishing a post and understanding how it performs.
Why This Matters to Marketers
Until now, many teams handled design and analytics on separate platforms. One tool for visuals. One for performance. Maybe a third to schedule posts.
That’s time lost—and insight delayed.
By combining Adobe’s creative tools with Metricool’s reporting dashboard, marketers can act faster. Content performance can be reviewed in real time. Reports can be shared with teams before the next idea even hits the storyboard.
Insights Without Guesswork
Juan Pablo Tejela, CEO of Metricool, puts it plainly: “Users can now get scheduling, post-level analytics, competitor insights, and campaign reports—all inside Adobe Express.”
It’s not just about saving time. It’s about seeing what’s working and what isn’t while it still matters.
Aubrey Cattell, VP at Adobe, pointed to the business benefit: “Users can now create high-impact content, benchmark its performance, and understand which platforms drive the best results. All in one place.”
What You Can Expect Inside the Dashboard
The integration gives users access to:
- A central analytics panel that shows what’s performing across all channels
- Posting suggestions based on optimal timing
- Hashtag tracking and platform-specific engagement rates
- Cross-channel performance comparisons
For agencies, the reporting tools cut down on manual work. Everything needed for a client-ready report is already in place.
What This Means for the Industry
This collaboration represents a clear shift. Creative tools aren’t staying separate from analytics anymore. With digital content moving faster than ever, marketers are looking for systems that allow them to work and measure in one space.
This integration shows how design tools and performance data can be fused into a single process, giving teams better results without more tools.
Final Takeaway
Metricool and Adobe Express are bringing their strengths to a shared table. One side builds standout content. The other side shows if it works. The integration connects them.
The result is a faster, cleaner process with fewer clicks and better insight. For social media professionals juggling platforms, this move could make daily work far simpler—and far smarter.
