Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted content before ads even go live. [Read more…]

For small business owners running shops through Instagram, TikTok, or even LinkedIn, building a full website isn’t always the first step—or the easiest. That’s where GoDaddy’s new tool, Show in Bio, steps in. It gives entrepreneurs a fast, no-fuss way to start selling directly from their social profiles. [Read more…]

A new report from Taboola and Qualtrics is turning heads in marketing departments across the country. According to the findings, nearly 75% of advertisers say they’re seeing fewer results from social media ads—even as their spending continues to climb. That’s not just a small bump in the road. Over 300 U.S.-based brand and agency advertisers were surveyed, and most reported that the drop in return on investment (ROI) is hitting more than 30% of their budgets. That’s not pocket change. [Read more…]

If your brand still thinks influencer marketing is all about follower counts and one-time shoutouts, it’s time for a wake-up call. The latest Influencer Marketing Report: 2025 Emerging Trends from Julius by Triller just dropped—and it’s rewriting the playbook. [Read more…]

Daisy Launches with $3.9M to Change How Brands Boost Social Media Content

A New Way to Win the Social Media Game

Getting noticed on social media is harder than ever. Algorithms change constantly, paid ads are expensive, and organic reach keeps shrinking. Enter Daisy, a new platform that helps brands boost content through creator-powered engagement—and investors are paying attention. The company just secured $3.9 million in seed funding, with backing from CMT Digital, Volt Capital, and EV3 Ventures. The idea is simple: use verified creators to amplify brand content across TikTok, Instagram, Snapchat, and X. [Read more…]

A new app is taking a swing at social media giants by blocking ads, stopping data tracking, and combining all your feeds in one place. Sociall, now live on Kickstarter, brings together posts, stories, reels, and direct messages from Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok—without the clutter. [Read more…]

Later, a top name in social media management and influencer marketing, has just announced a major partnership with Snapchat. This collaboration makes it easier than ever for brands and creators to connect, plan campaigns, and publish content—all within one platform. [Read more…]

A report from Blue Hour Studios reveals that traditional approaches to influencer marketing are losing their edge. The study, titled The New Rules of Influence, sheds light on how brands can revamp their strategies to thrive in today’s social media landscape. [Read more…]

The creator economy made waves in 2024, contributing 6.1% to global GDP, a figure that has more than doubled over the past decade. This sector now surpasses $500 billion, with YouTube’s revenue alone seeing a 15% increase from the previous year, according to Statista. [Read more…]

B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh ways to boost revenue and measure campaign success. [Read more…]