A major change is looming. TikTok faces a deadline of June 19 to divest from its Chinese parent company or face a U.S. ban. That clock isn’t just ticking for influencers. It’s a red alert for 2.8 million small and midsize businesses (SMBs) that rely on the app for marketing—and in many cases, for revenue.

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Hexrate has officially stepped into the crowded social media marketing space with something surprisingly rare: restraint.

Built by a team of Instagram growth veterans, Hexrate.com combines AI-assisted audience targeting with hands-on human outreach. The result? A growth model based on real people, actual engagement, and strict adherence to Instagram’s rules. [Read more…]

Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away from guesswork and closer to results. [Read more…]

A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. [Read more…]

In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. [Read more…]

Fospha, a leading full-funnel marketing measurement platform, has released a new Playbook that breaks open one of digital marketing’s most overlooked trends: the underutilized value of YouTube and Google Demand Gen campaigns. Based on fresh data from April 2023 to April 2025, the report details how brands that leaned into these two channels saw significant year-over-year gains—some hitting 145% revenue growth. [Read more…]