Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away from guesswork and closer to results. [Read more…]

A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. [Read more…]

In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. [Read more…]

Fospha, a leading full-funnel marketing measurement platform, has released a new Playbook that breaks open one of digital marketing’s most overlooked trends: the underutilized value of YouTube and Google Demand Gen campaigns. Based on fresh data from April 2023 to April 2025, the report details how brands that leaned into these two channels saw significant year-over-year gains—some hitting 145% revenue growth. [Read more…]

Marketing professionals now have one less reason to juggle tabs. Metricool, a global platform for social media management, has announced a new integration with Adobe Express. The goal: to connect content creation and performance analysis in one place. With this move, social media teams using Adobe Express can create content and monitor its reach, engagement, and trends—all without leaving the platform. Users of Metricool can now also access Adobe Express tools directly from within their analytics dashboards. [Read more…]

 

Thumzup Pushes Past 900 Advertisers as Growth Curve Steepens

Thumzup Media Corporation (Nasdaq: TZUP) has crossed a key threshold—over 900 advertisers now use its social media advertising platform. That figure represents a 220% compound annual growth rate, signaling serious momentum for the Los Angeles-based company. With targets set at 1,000 advertisers by mid-Q2 and 5,000 by year’s end, Thumzup appears to be scaling faster than many of its peers in the digital ad tech sector. [Read more…]

SAMY Alliance Acquires Intermate, Targets Growth Across German-Speaking Markets

Deal Expands SAMY’s Influence in Social Media Marketing, Adds 250 Staff Across Three Cities

SAMY Alliance, a company known for its social-first marketing approach, has completed its acquisition of Intermate, a well-established player in the German social media landscape. The move, backed by advisory firm JEGI CLARITY, aims to strengthen SAMY’s reach across Germany, Austria, and Switzerland. [Read more…]

Starfish, Inc. announced today the launch of its all-in-one influencer marketing platform, offering a new way for small businesses and micro-influencers to connect without the traditional hurdles. The company’s newly released Starfish app allows businesses to find, hire, and pay influencers directly — removing the need for expensive agencies or complicated third-party negotiations. [Read more…]

Behind every successful B2B social media page is someone crafting the posts, reading the comments, and bringing ideas to life. And now, those people are getting the spotlight. Oktopost has officially launched B2B Social’s Rising 30, a new awards program that celebrates the individuals shaping LinkedIn and beyond with bold content, loyal followings, and fresh thinking. [Read more…]

 

Zefr, a leader in content classification technology for advertisers, announced the global release of its AI-powered Exclusion Lists on TikTok. This update offers advertisers expanded control over their ad placements, helping them avoid content that may not align with brand standards. [Read more…]