The Interactive Advertising Bureau has released new findings that outline a sharp rise in creator-driven advertising. The report signals a shift in how brands plan budgets, assess channels, and measure outcomes. The numbers reveal that creator spending has moved far beyond novelty status. It now sits solidly in the top tier of paid media priorities, right behind social media and paid search. [Read more…]
Let’s be honest—most brands are flying blind on social media. They post, boost, hashtag, and hope the numbers add up. But too often, they don’t. Info-Tech Research Group is shining a light on the issue with new data and a clear plan. Their latest resource, Level Up Your Social Media Game, turns hard truths into a practical two-step fix for marketers who are tired of guessing what works. [Read more…]
Later’s quarterly showcase, **The Drop**, revealed new features intended to accelerate social media work for marketers, creators, and agencies. These updates arrive just as the market demands smarter tools rather than more tools. [Read more…]
Later has introduced its newest product, Brand Suitability Insights, a feature that aims to change how brands evaluate and activate influencer partnerships. The launch, announced in Boston on September 16, 2025, signals Later’s move deeper into AI-driven marketing tools with a sharp focus on brand reputation, safety, and measurable results. [Read more…]
MediaRadar has officially extended its Competitive Intelligence platform to cover social media advertising across Canada’s largest networks. The expansion includes Facebook, Instagram, and X, giving Canadian advertisers a new way to analyze both ad spend and creative execution at scale.
Rockbot is now bringing TikTok to screens in gyms, restaurants, stores, and airports. This isn’t just background noise. It’s a move aimed at advertisers, brand marketers, and physical businesses that want a new way to reach the scrolling generation—without needing to be on their phones. [Read more…]
Social Strudel is back—and it’s aiming squarely at the disconnect between real influence and how brands reward it. [Read more…]
Instagram still matters in 2025. With over 2 billion active users, it’s where visibility turns into trust—and where trust drives conversions. But thanks to a constantly shifting algorithm and crowded feed, simply showing up with nice visuals won’t get you far anymore. [Read more…]
A major change is looming. TikTok faces a deadline of June 19 to divest from its Chinese parent company or face a U.S. ban. That clock isn’t just ticking for influencers. It’s a red alert for 2.8 million small and midsize businesses (SMBs) that rely on the app for marketing—and in many cases, for revenue.
Hexrate has officially stepped into the crowded social media marketing space with something surprisingly rare: restraint.
Built by a team of Instagram growth veterans, Hexrate.com combines AI-assisted audience targeting with hands-on human outreach. The result? A growth model based on real people, actual engagement, and strict adherence to Instagram’s rules. [Read more…]