Daisy Launches with $3.9M to Change How Brands Boost Social Media Content
A New Way to Win the Social Media Game
Getting noticed on social media is harder than ever. Algorithms change constantly, paid ads are expensive, and organic reach keeps shrinking. Enter Daisy, a new platform that helps brands boost content through creator-powered engagement—and investors are paying attention. The company just secured $3.9 million in seed funding, with backing from CMT Digital, Volt Capital, and EV3 Ventures. The idea is simple: use verified creators to amplify brand content across TikTok, Instagram, Snapchat, and X.
Instead of relying on paid ads or hoping for viral success, brands can now plug into a network of creators who strategically interact with posts—likes, comments, shares, and reposts—to give them a real shot at beating the algorithm.
“We’re not just another creator marketing solution,” said Ray Lee, co-founder of Daisy. “Our vision is to allow brands to tap into and reach the established audiences of influencers with the same speed and optimization capabilities as paid advertising.”
How It Works
Daisy isn’t paying creators to post branded content. Instead, it turns their social media activity into a new type of ad inventory.
- More Organic Reach – Instead of hoping for engagement, brands can guarantee it with pre-approved creators boosting their posts.
- Stronger Conversations – Brands get strategic, on-message comments that highlight product benefits and drive discussions.
- Better Ad Performance – Content that already has strong engagement tends to perform better when turned into paid ads.
It’s like hiring an army of digital hype people—except this time, it’s a business model.
The Numbers Speak for Themselves
Early results suggest that Daisy’s approach actually works. Brands using its creator network have seen:
- 42% higher click-through rates
- 31% better return on ad spend
- 91% longer ad lifespan when organic posts with strong engagement are converted into paid ads
For companies investing in digital marketing, those numbers are hard to ignore.
“Performance marketing is the backbone of everything we do at SNOW,” said Josh Snow, CEO of Snow Cosmetics. “If you’re not leveraging every competitive edge, you’re already behind. Daisy is the ultimate weapon for brands serious about scaling, lowering CPAs, and driving real results.”
Creators Are Getting Paid for What They Already Do
For influencers, Daisy is flipping the traditional brand deal model on its head. Instead of waiting for big contracts and content approvals, creators can make money just by engaging with posts—something many already do for free.
“For creators, Daisy is a complete game-changer,” said co-founder Dylan Huey. “Instead of relying solely on brand deals that demand content creation, creators can now monetize what they’re already doing, engaging with content. It’s the easiest way to make money in the creator economy.”
One big difference? Instant payouts. Instead of waiting weeks for payment, Daisy ensures that creators get paid the same day. No waiting for approvals, no middlemen—just fast cash for engagement.
The Future of Creator-Led Marketing?
Daisy’s founders—Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey—bring decades of experience in social analytics, creator marketing, and product development. They’re betting big on the idea that social engagement can be as valuable as ad impressions—and brands seem to agree.
For marketers looking to boost content without spending a fortune on paid ads, Daisy offers a new way to make social media work harder.
For creators looking to get paid without making extra content, it might just be the easiest side hustle out there.
For more information, visit daisypay.io.
