Google+ (also referred to as Google Plus), is the new social network by Google that is very similar to Facebook in its functionality. [Read more…]

When it comes to the Search Engine Optimization industry’s history, I bet that you did not know that June 12, 2005 was a historic day. According to a tool by Google called Google Correlate, there were far more searches for “search engine optimization” than ever before. In fact, so much so, that the data stands out like a sore thumb: [Read more…]

In the early days of the Internet, search engine optimization was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimizing web sites. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! You were done. This however led to ‘keyword stuffing’ which was a technique of repeatedly using the keyword in the meta tag and hiding keywords behind images, in order to manipulate the search engines. Here is a short history of Search Engine Optimization. [Read more…]

As you may or may not know, I have been practicing search engine optimization since 1996. I have seen quite a few changes in the industry. There have been a lot of major changes, like when Google first showed up on the scene, using links as an SEO factor (we had previously been concentrating only on on-page factors such as meta tags), and we have had minor updates that have really only been “blips” on the radar. So, right now, in April 2011, what is the status of Search Engine Optimization? [Read more…]

Yesterday, here on my blog, I wrote a blog post about tracking your Google rankings. [Read more…]