If you are looking for a web site called “Cake Central”, then you probably don’t want to perform a Google search today. Apparently Google thinks that a web site called Beerby.com is ranking Cake Central, a popular wedding cake web site, first in the search results for this brand search. [Read more…]

When it comes to optimizing your web site for the search engines, search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. Many of these items are easily corrected, and some are not. Here are twenty five search engine optimization mistakes that you can easily fix right now. [Read more…]

Perhaps in response to one of my recent blog posts about search engine ranking problems, I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. Here is his question: [Read more…]

Creating a new website or landing page is exciting. You have certain goals to achieve with the website (sales, signups, downloads, etc.) and in order to achieve those goals you think all you need is a good marketing campaign and excellent rankings in Google. After all, a website is worthless if nobody visits it. [Read more…]

A while back, I took a long hard look at Google’s first version of the Google Search Engine Optimization Starter Guide. [Read more…]