During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. In fact, it’s probably my biggest takeaway from that conference: [Read more…]
This Has to Be the Worst Excuse for Charging for Link Removals
One of the tasks that I help website owners with is cleaning up their website’s backlinks. If a site has been penalized by Google, or the website has been penalized by the Google Penguin algorithm update, then it’s necessary to take the time to try to get the low quality and toxic links that are pointing to your website removed. I have actually a pretty good response rate when it comes to contacting the site owners. Many are very helpful and will remove links if you ask politely. [Read more…]
5 CRO Tips That Can Also Help with SEO
Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for? Conversion goals vary from increasing click-through rates and sales to getting visitors to perform functions like calling a number, subscribing to a newsletter or downloading something in exchange for an email address. Lots of traffic doesn’t automatically equate to an increase in conversions, but by optimising the one you can and should look to improve the results of the other. Here are 5 CRO tips that will help with help with SEO and web content at the same time: [Read more…]
3 Great Safe Alternatives to Guest Blogging
Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest, and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. It’s not that Google’s against those advertising vehicles, it’s that they don’t want SEOs and website owners manipulating their algorithm, gaming the system so to speak, and “buying links that pass PageRank“. And now, if it’s paid, we all know that it’s not just Google’s problem: the United States FTC has also spoken up. [Read more…]
I’m an Official Majestic SEO Brand Ambassador
I’m really excited about officially joining the Majestic SEO Ambassador program, and to have been accepted by the folks at Majestic SEO. I’ve been a proud user of Majestic SEO for many years now. [Read more…]
Google Penguin Recovery: Site Owner Doesn’t Know About Resources Page on His Site
I spend a few hours each day helping site owners and business owners recover from the dreaded Google Penguin algorithm update. I thought that I had received crazy emails from site owners who don’t know how to update their website. But it’s also amazingly hilarious to me when I run into a site owner who doesn’t even know that certain pages exist on their website. [Read more…]