• About
    • History of Dallas SEO
    • SEO Expert Witness
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Search Engine Optimization » 5 CRO Tips That Can Also Help with SEO

5 CRO Tips That Can Also Help with SEO

Posted on March 27, 2014 Written by Bill Hartzer

Conversion rate optimisation (CRO) and search engine optimisation (SEO) are like two sides of the same coin. It’s all very well spending hours on SEO, but without including a sound strategy for CRO what’s it all for? Conversion goals vary from increasing click-through rates and sales to getting visitors to perform functions like calling a number, subscribing to a newsletter or downloading something in exchange for an email address. Lots of traffic doesn’t automatically equate to an increase in conversions, but by optimising the one you can and should look to improve the results of the other. Here are 5 CRO tips that will help with help with SEO and web content at the same time:

– Focus on a single topic or product. Search engines like to know exactly what a visitor will find on arrival and the more relevant the site is to the visitor’s search criteria the more likely they will remain on the site and perform the necessary task that will convert them from visitor to customer.

– Increase the value of your linked pages with the search engines by trimming back the number of links per page. Group links in a more logical way to assist your visitor and reduce the distractions that may be hindering your conversion rates. At the same time you could also trim back content ‘padding’ and replace this with content that directs the visitor gently and clearly to a timely call to action.

– Entice your visitor to spend more time and dig deeper by humanising your website with genuine reviews and testimonials. Adding value to your content to improve user experience keeps your visitor engaged longer, which not only increases the possibility of conversion but also avoids the dreaded bounce which is detrimental to both CRO and SEO.

– Weed out duplicate content CSS and JavaScript; reduce elements like spacer GIFs and image segments and make graphics smaller in size and resolution for stronger and faster pages. Keep Flash and audio to a minimum and never use auto play, as it’s clearly annoying to the visitor in so many ways. Why is speeding things up important? Whether it’s the time used searching or waiting for something to load, a few hundred milliseconds trimmed could equate to a 5-9% increase in visitor retention. You can also be sure such an effect on your bounce back rate will play a major part in search engine assessments too.

– You cannot hope to optimise your page to improve conversion rates without understanding your visitor’s intention when arriving there. An effective landing page uses keywords to firstly let people know they’re in the right place and then make it as easy as possible to get the information they need – namely, the why and how of whatever action is required of them. Having clear, relevant and keyword-rich headlines makes sense for successful SEO and CRO, so replace ‘clever’ headlines with clear, compelling and relevant ones. The Meta title in the SERPs should match the landing page’s headline and include the keyword and primary benefit of the product or service. Similarly, make the most of H tags. When well-written headers stand out from the body text, users can find the things they’re looking for faster, and that sends all the right messages to the search engines.

Filed Under: Search Engine Optimization

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022
  • 7 Ways to Protect Your Domain Name March 31, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (209)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·