Yahoo! has decided to close the Yahoo! Publisher Network. For those of you who are not familiar with the Yahoo! Publisher Network, it is a contextual advertising network that relies on ads from the Yahoo! Search Marketing program. [Read more…]
Logic361 Launches Automated Bid and Ad Recommendations Software for Google Adwords and Yahoo Search Marketing
There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for search engine pay per click advertisers. [Read more…]
SEMPO Announces the 2008 Board of Directors Nominees
SEMPO, the Search Engine Marketing Professional Organization, has announced the 2008 Board of Director Nominees. [Read more…]
DART Search Now Supports Bid Management and Conversion Tracking Ask Sponsored Listings
DoubleClick and IAC Advertising Solutions have launched DART Search’s bid management and conversion tracking features forAsk Sponsored Listings(R) (ASL). [Read more…]
Sequoia Invests in Kenshoo and Search Engine Marketing Automation Technology
Is Jason Calacanis now in the search engine marketing automation business? Perhaps not, but an interesting investment by Sequoia Capital, the company that where Jason Calacanis serves as “Entrepreneur in Action”, puts Mr. Calacanis a little closer to being in the SEM automation business. [Read more…]
Google and Hearst-Argyle Television Strike Google AdWords Deal
Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising. [Read more…]