There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for search engine pay per click advertisers. [Read more…]
SEMPO, the Search Engine Marketing Professional Organization, has announced the 2008 Board of Director Nominees. [Read more…]
DoubleClick and IAC Advertising Solutions have launched DART Search’s bid management and conversion tracking features forAsk Sponsored Listings(R) (ASL). [Read more…]
Is Jason Calacanis now in the search engine marketing automation business? Perhaps not, but an interesting investment by Sequoia Capital, the company that where Jason Calacanis serves as “Entrepreneur in Action”, puts Mr. Calacanis a little closer to being in the SEM automation business. [Read more…]
Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google’s Pay Per Click (PPC) advertising. [Read more…]
Note: This is an archived blog post Links in this post have been removed because the SEO White Paper from Business.com has been removed.
Business.com has released the 2008 B2B Search Marketing Strategy Guide: Advice from the Pros, a free SEO white paper that helps business to business marketing pros deliver better ROI for their company using search engine marketing. [Read more…]