During a recent comment thread on Facebook by Steve Floyd, the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. During this heated discussion, I think there was only one thing that many tended to agree on: SEOs and SEMs are very different. [Read more…]

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. [Read more…]

As an internet marketer, the primary function of your job is to drive high quality traffic to your site, with the ultimate goal of converting that traffic to either a sale, completed lead form, newsletter subscription or some other conversion point. So for your site to generate more revenue, you need more relevant traffic, right? [Read more…]

A/B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. [Read more…]

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. This information is VERY useful if you are working to find websites with high page rank where you can put comments in order to develop strong backlinks for your money sites. [Read more…]

Business.com is being shut down. Well, technically speaking, Dex One is realigning its interactive operations and will fully integrate Business.com into Dex One. The company, in a press release today, says that they plan to phase out Business.com, primarily a national business-to-business sales and marketing operation and focus exclusively on the Dex One business. [Read more…]