On the Google AdSense blog there’s a new post introducing video adsense units. You can now add video to your site and make money. This is a very cool new feature, which will add more content to your site–and it also gets us even closer to real “true” contextual video. [Read more…]
Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous. [Read more…]
EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions “guarantees” the number of clicks or “visitors” to their customers’ business website. [Read more…]
Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they’re now available on the Salesforce.com AppExchange. [Read more…]
Visual Sciences, formerly known as WebSideStory, has launched “Visual Sciences Bid 2.0”, a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI. [Read more…]
Steve Haar, the Senior Director of Media of Leapfrog Online, has been appointed the co-chairman of SEMPO’s (Search Engine Marketing Professional Organization) Global Search Committee. Leapfrog Online is a leading independent digital direct marketing firm. [Read more…]