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Home » Marketing » Page 37

Ingenio and Medio Combine Forces to Mobilize Pay Per Call

Posted on March 19, 2007 Written by Bill Hartzer

Ingenio and Medio are teaming up to “mobilize” Pay Per Call. They’re going to extend the Ingenio Pay Per Call ad network and put “mobile consumers in direct touch with local advertisers”. Ingenio will team up with Medio Systems to integrate Pay Per Call ad listings into the Medio MobileNow Ad Network. [Read more…]

Filed Under: Marketing

New Study Says Social Video Marketing Going Mainstream

Posted on March 14, 2007 Written by Bill Hartzer

Feed Company has released the results of a new study that shows brand advertisers and their advertising agencies are continuing to add “social video marketing” to their list of service offerings. The report also details what Feed Company is calling “best practices”. Feed Company is a video view optimization firm. [Read more…]

Filed Under: Marketing

Convera To Build Vertical Search Apps for Wiley

Posted on March 13, 2007 Written by Bill Hartzer

Convera Corporation, a provider of search technologies for publishers, has signed an agreement with Wiley to develop customized vertical web search applications. Financial terms of the agreement have not been disclosed. [Read more…]

Filed Under: Marketing

GX Introduces New Generation of Web Content Management

Posted on March 6, 2007 Written by Bill Hartzer

I’m not familiar with GX in particular, but this new web content management solution looks interesting. GX has introduced a “new generation” of web content management in an “open and stable platform”. [Read more…]

Filed Under: Marketing

Tealeaf Raises the Bar on Customer Experiences on Websites

Posted on March 5, 2007 Written by Bill Hartzer

Tealeaf, a leader in online customer experience management, has a new version of Tealeaf cxView. Tealeaf CX Empower Ebusiness allows you to see exactly why online customers fail or succeed on a website. This presents a significant leap forward for online businesses to ensure positive, successful and profitable customer transactions. [Read more…]

Filed Under: Marketing

New SEMPO Survey Shows Emerging Search Categories Like Video and Mobile Search

Posted on March 1, 2007 Written by Bill Hartzer

According to the Search Engine Marketing Professional Organization SEMPO, Video and mobile search is “sparking the interest of North American search engine marketers but they want to pay the same, or less, for these largely untested platforms, as they do for traditional search, according to the annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO), www.sempo.org. For the first time, SEMPO has collected data on the business potential of targeted video and mobile search advertising.” [Read more…]

Filed Under: Marketing

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