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Home » Marketing » GX Introduces New Generation of Web Content Management

GX Introduces New Generation of Web Content Management

Posted on March 6, 2007 Written by Bill Hartzer

I’m not familiar with GX in particular, but this new web content management solution looks interesting. GX has introduced a “new generation” of web content management in an “open and stable platform”.

Here’s more from their press release today:

GX, one of the largest vendors of solutions for web content management in the Netherlands, launches GX WebManager 9 today. This new generation of GX’s product for web content management allows organizations to optimally use the Internet through fast and continuous innovations on a stable and open platform.

Organizations that regard the online channel as a strategic part of their business operations encounter a daily need to innovate and add new functionality to their websites, web shops or other Internet activities, while the stable environment where the business processes are automated has to remain intact. GX WebManager 9 offers this as runtime capability without the need to further customize the product or migrate to a newer version. A new functionality can simply be added as a separate component to the existing system.

Flexibility and openness are the pillars supporting GX’s products. The three most important innovations of the new product that makes GX a market leader are:

– The open and interchangeable storage of data, based on Apache Jackrabbit and the JSR 170 standard

– The possibility to simply and quickly add separate components to a live system, based on the OSGi open standard

– A completely new user interface that guarantees even more productivity and ease of use

In the research “Hype Cycle for Content Management 2006″(1) the renowned research analyst firm Gartner says about JSR 170, “Some vendors are hesitant to open up their repositories, which they will do by supporting JSR 170. A lack of support for this standard may force clients to make decisions about which vendors they continue to do business with.”

GX is one of the first web content management vendors that dares to make its products available to third parties and base it on standards such as JSR 170. This puts GX way ahead of the competition.

Martijn van Berkum, CTO of GX, says about the flexibility of GX WebManager 9, “Innovation of most products in our market is only possible with the help of expanded customization or upgrading or migrating to a newer version. These projects are often complex and expensive, and can take a long time. This way, it is impossible to respond to the fast innovation demand of today’s online channel. GX WebManager 9 now makes that possible.

Applying new open standards such as OSGi allows clients as well as partners of GX to not only add new functionality to their websites, but also to the underlying product, independently and without having to adapt or even pull the plug on the existing system”.

Separate components for GX WebManager 9 will be available at an online marketplace where users can download and immediately use the module of their choice. GX WebManager 9 is, therefore, the ideal product for organizations that want to develop agile, dynamic, interactive, and customer-oriented websites as part of an online business strategy. With this new product, GX will further develop as a best-of-breed product supplier within the international web content management market.

GX WebManager 9 will also be available as a Community Edition, free of charge, for personal use. GX especially expects developers to use this feature, to become more familiar with the unique combination of open standards and new technologies, and be able to contribute to the further development of the product.

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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