Every month, there are over 5 billion searches on Google for restaurants. 3 billion searches for hotels. 1 billion searches for clothing stores. 600 searches for hair and beauty salons. 5 million searches for coffee shops (Google My Business data, December 2019). These are all local businesses with physical locations. Customers visit those locations. But what if you’re NOT a local business.
What if customers don’t visit your location? Do you really need a Google My Business (GMB) listing? Probably not. Let me explain.
As you may or may not recall, I have a theory that some Google My Business listings are hurting websites and not helping. So, I removed my Google My Business listing. Not only did I remove the GMB listing once, but I removed the listing twice. Essentially with a 3-month time difference between the removing of the listing. It’s been a few weeks since the second removal of the Google My Business listing, and I have some interesting data to report. [Read more…]