What exactly is Bill Hartzer disease, and how do you get it? Is it a real disease? That’s a good question, I’ve been asking myself this for well over 5 years now. Maybe longer than that. Several years ago, when I started searching for my own name, this keyword phrase (my name with the word ‘disease’ attached to it) showed up in the auto suggest. Auto Suggest is when you start typing in a search query and the search engine suggests other related keywords, or words that include the characters you are typing. [Read more…]
Digital Marketer Uses Offline Marketing to Get a Date
By Bill Hartzer, posted January 31, 2020 at 10:10am CST
Digital marketer Mark Rofe, sick and tired of using dating apps that weren’t working for him, purchased a billboard to promote himself. Mr. Rofe also set up a website, as well, DatingMark.co.uk that is promoted on the billboard. [Read more…]
List of the World’s Most Valuable Brands
An interesting thread on Reddit reveals data, and a graphic, about the world’s most valuable brands. [Read more…]
Moving Your .COM to a .BRAND Domain? Google Says…
Brands that have purchased their own .BRAND TLD (Top Level Domain) shouldn’t worry about moving their websites. I recently asked Gary Illyes, the Webmaster Trends Analyst at Google, about the effect on search when you move your website from a .COM domain name to a domain on your own .BRAND TLD. [Read more…]
Many in Marketing Don’t Know About the New gTLDs and Domain Extensions
I had the incredible opportunity to be invited to speak at the Domain Name Association breakfast meeting held at the ICANN 53 Meeting in Buenos Aires, Argentina this past week. While I didn’t attend the whole ICANN 53 meeting, I was able to attend the event on Monday and Tuesday for two full informative days. On Tuesday night I flew from Buenos Aires to Toronto, Canada, where I spoke at the ClickZ Live conference. Speaking at these two events during the same week gave me a unique perspective. I met with some amazing minds behind the New gTLD domain names and domains in general. And then met with a lot of marketers who are not directly involved in the domain name industry. What did I learn? [Read more…]
Intellectual Property Domain Name Scam Changes to Brand Registration Scam
A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist–the scammers are now calling this a “brand registration” rather than “intellectual property”. In any case, though, the scam is the same, really: [Read more…]


