Microsoft recently launched Outlook.com as a new online email service, to rival Google’s Gmail. Hotmail.com will be replaced by Outlook.com. On the same day that Microsoft rebooted Outlook.com, they registered a whole slew of similar domain names–in a move that looks like it’s mainly to protect the Outlook brand. [Read more…]
Is The Era of Loyalty To Consumer Brands Over?
Darlene Quinn knows what it’s like to be loyal to a brand name.
Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. [Read more…]
Why Do Customers Tattoo Themselves with the Brands They Love?
Harley-Davidson, Nike, Playboy, Coca-Cola, VW, and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? [Read more…]
AOL to Change Name to TMZ
First, it was “America Online”. Then, in 2006, “America Online” changed its name to “AOL”. Now AOL will reportedly change its name, yet again, to TMZ. [Read more…]
100 Best Global Brands; Google, Zara, Apple, and Nintendo Top Gainers
According to the BusinessWeek/Interbrand annual ranking of the top 100 best global brands released today, Google, Zara, Apple, and Nintendo are among this year’s top gainers. Google ranks 20th in the list. Yahoo! ranks 55th in the list. [Read more…]
Search Engine Marketing Helps Boost Your Brand
Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies in identifying the one method which will be able to put your business to the top without too much of an effort. Advertising on the web is the most widely undertaken promotional methods about any product or service. The news about the existence of your business must reach out to a large number of audiences and only then will you be able to attract customers to do business with you. [Read more…]