Bill Hartzer

The Google Android and Funambol Impact on Mass Market for Mobile Email

Google Android
Funambol

Funambol has released a position paper that discusses Google Android and the Funambol Open Source impact on the mass market for mobile email. The paper, entitled “How Google Android Stimulates the Mass Market for Mobile Email and how Funambol Mobile Open Source Monetizes It”, discusses how Google Android will spur adoption of mobile email by large numbers of people and how Google Android and Funambol can transform the market. Funambol is the leading provider of Mobile 2.0 messaging software powered by open source.

Funamobl Home Page

Also in the paper, Funambol poses–and answers questions for the mobile industry like:

– How will mass market mobile email be enabled by Android and Funambol?
– What do the new market dynamics mean to prices and control within the industry?
– How do mobile service providers make money in this new environment?
– Who are the new telecom winners and losers?

The introduction of the paper talks about the future of mobile email:

If you could view how mobile email will be used in the future, what would you see? Will everyone use mobile email or will it remain the province of a few? What mobile industry companies will be stronger or weaker than they are today? And what impact will Google Android and Funambol mobile open source make on mobile email? To answer these questions, let’s take a look at the future users of mobile email, what they want in a solution and the mobile email value chain.

The Funambol paper talks about the following:
– Mass market mobile email trends and user requirements
– The mobile email value chain and the end game for mobile email
– What is Google Android — and what is it not?
– What are Google’s aspirations for mobile and for mobile email in particular?
– How can mobile operators and service providers benefit from S.O.S. — standards, open source and synchronization

Funambol is working with its community to build an open source client for Android to enable it to work with the Funambol server. Once Android-enabled phones come to market, Funambol will enable people to use their phone for push email, contacts and calendars, as well as for syncing all types of content. This provides other companies in the mobile industry with a way to embrace rather than compete with Android.

To download the Funambol position paper, go here. Registration is required.

Funambol provides mobile 2.0 messaging software that is powered by open source. The company is the leading provider of open source push email and PIM synchronization solutions for mass market consumers. Funambol’s open source software has been downloaded more than 1,500,000 times by a global network of 10,000 developers in 200 countries. The commercial version of Funambol’s software has been deployed at service providers, mobile operators, portals, device manufacturers and ISVs including customers such as 1&1, Earthlink and Computer Associates. Funambol is headquartered in Redwood City, California with an R&D center in Italy.

Are you looking for marketing services such as social media optimization, search engine marketing, pay per click program management or consulting, or search engine optimization services? Feel free to contact me.

Bill Hartzer is the head search engine marketing, social media marketing, and website marketing expert at Vizion Interactive, Dallas / Fort Worth Texas based interactive marketing firm that offers search engine optimization, pay per click, and other online marketing services. Do you need online marketing services? Let's talk!
Subscribe to RSS   - Get My Updates by Email.
    PubCon Speaker
$100 In Free Links From Text Link Ads!     SEOmoz.org - Learn From SEO Experts. Become an Expert.
    Review Me

Activity

5 total comments, leave your comment or trackback.
  1. I really can’t wait to see Android in action in a nice handset. I hope we get a lot of smaller manufacturers to give Android a try and bring out some interesting phone. Except for the iPhone, the phone market isn’t very exciting right now …

  2. I think Android will fail.

  3. Do you think the business community will adopt such solutions? Without firm SLA’s and a solid support infrastructure, I think the adoption curve for email marketers will be a long one.

  4. I think this adoption will happen, but not exactly now with Android, but I agree it will give a little push. The trend now is for users to access the internet more via Mobile than regular Laptops and PCs and this include e-mails. In my case for example I have the Gmail application which is really helpful.

  1. December 19th 2007

Leave a Reply


Search

The archives run deep. Feel free to search older content using topic keywords.

Google


Alternatively, you can use this form:

Browse by Category