Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site.

Offermatica is a provider of media delivery, testing, and optimization software. WebTrends is a provider of web analytics and Marketing Performance Management solutions. This new technology partnership enables customers who have both companies’ products to improve their online visitors’ experiences and customer profitability.

This new dynamic combination of Offermatica with WebTrends Marketing Labâ„¢ solutions offers you customizable marketing analytics. This allows you to evaluate your web site and marketing efforts, and gives you the ability to quickly and easily deliver relevant, targeted content to your site’s visitors–you can also leverage rich customer-centric information from WebTrends.

In addition, this new Offermatica/WebTrends partnership makes Offermatica test results automatically available for analysis within WebTrends solutions. The result is a quick, automated, and precise approach to deliver relevant online visitor experiences that positively impact customer acquisition, retention and lifetime value.

Offermatica’s dynamic profiling technologies allows you to specify visitor and customer behaviors that can serve as the basis for the delivery of personalized content. Enabled by the Offermatica Open API layer and WebTrends Visitor 360 web services, the Offermatica-WebTrends integrated solution allows you to quickly and seamlessly deliver unique visitor experiences leveraging deep behavioral insight and sophisticated customer segmentation and targeting capabilities of WebTrends Marketing Lab.

Related posts:

1. Offermatica Launches Rich Media Optimizer Do you want to optimize Flash, Ajax, or another form of "Web 2.0" media? Offermatica has a new product that will optimize Flash, Ajax,...
2. Coremetrics Adds Web Analytics to IBM WebSphere Commerce Web 2.0 Store Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web...
3. Network Solutions and Ingenio Partner to Offer Pay Per Call     Network Solutions is partnering with Ingenio to offer Pay Per Call services to small businesses. This new partnership seeks to expand visibility...
4. Network Solutions and iPrint.com Partner to Offer Website Marketing Services   iPrint.com, a company that offers customizable printed products, is partnering with Network Solutions, one of the internet's original domain name registrars, to offer...
5. Coremetrics Introduces 3D Marketing Analytics in Latest Release Coremetrics has is introducing what they're calling "3D Marketing Analytics". What does this mean to search engine marketers? You can now accurately measure multiple marketing...