Offermatica and WebTrends have partnered to offer what they’re calling a “comprehensive two-way analytics-optimization integration.” This new, unified solution will allow you to automate relationship marketing initiatives and drive highly relevant and targeted visitors to your site.

Offermatica is a provider of media delivery, testing, and optimization software. WebTrends is a provider of web analytics and Marketing Performance Management solutions. This new technology partnership enables customers who have both companies’ products to improve their online visitors’ experiences and customer profitability.

This new dynamic combination of Offermatica with WebTrends Marketing Labâ„¢ solutions offers you customizable marketing analytics. This allows you to evaluate your web site and marketing efforts, and gives you the ability to quickly and easily deliver relevant, targeted content to your site’s visitors–you can also leverage rich customer-centric information from WebTrends.

In addition, this new Offermatica/WebTrends partnership makes Offermatica test results automatically available for analysis within WebTrends solutions. The result is a quick, automated, and precise approach to deliver relevant online visitor experiences that positively impact customer acquisition, retention and lifetime value.

Offermatica’s dynamic profiling technologies allows you to specify visitor and customer behaviors that can serve as the basis for the delivery of personalized content. Enabled by the Offermatica Open API layer and WebTrends Visitor 360 web services, the Offermatica-WebTrends integrated solution allows you to quickly and seamlessly deliver unique visitor experiences leveraging deep behavioral insight and sophisticated customer segmentation and targeting capabilities of WebTrends Marketing Lab.