Metricool has announced a suite of new features designed to empower brands, creators, and agencies. These enhancements, including LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva, promise to revolutionize how users manage and track their social media campaigns.
With over 5 billion people active on social media platforms, the race to effectively engage audiences is more competitive than ever. Metricool’s 2024 Social Media Networks Study highlighted a nearly 30% increase in LinkedIn’s engagement rate for brands, underscoring the growing importance of this platform. The newly introduced LinkedIn Personal Page Analytics feature allows social media managers to connect client accounts
and analyze growth and content performance in real-time. This powerful tool enables managers to understand audience preferences and optimize future posts, driving higher engagement and better results.
“Metricool has a unique global lens on the social media landscape, and our teams work cohesively to understand what social media managers, marketers, and creators need to reach their goals,” said Juan Pablo Tejela, CEO and Co-Founder of Metricool. “We are consistently developing software and improving product accessibility based on real-time user feedback, industry trends, and digital evolution. With feature additions such as Google Drive integration and LinkedIn analytics, we provide users with a comprehensive platform to evaluate, schedule, and create valuable content, in less time.”
Key New Features to Boost Campaign Efficiency
- Enhanced AI Social Media Assistant: This upgraded tool now offers new caption recommendations based on top-performing posts from Metricool’s analytics dashboard. This expansion enhances the AI’s ability to create engaging posts, optimize content, adapt tones for target audiences, and increase conversions with effective CTAs and hashtag suggestions.
- Google Drive Integration: Users can now connect their Google Drive assets folder directly to Metricool, allowing seamless scheduling of content from a centralized media bank.
- Canva Integration: Direct access to Canva from within Metricool lets users easily pull in designs and schedule them, streamlining the content creation and publishing process.
These updates build on Metricool’s recent innovations, such as the Threads API integration and the initial launch of the AI Social Media Assistant in June 2024. Since then, over 12,000 Threads accounts have been added to Metricool dashboards, with around 104,500 posts scheduled, showcasing the platform’s growing influence and utility.
Industry Leaders Praise Metricool
“Metricool has revolutionized my workflow by saving me countless hours in content planning and publishing,” said Latasha James, Social Media Entrepreneur and Podcaster. “Its intuitive content calendar, seamless auto-publish feature, and comprehensive analytics have been invaluable. I can effortlessly reference my clients’ social media insights and auto-send monthly reports. Metricool’s dashboard is truly game-changing, empowering me to effortlessly enhance and expand both my own and my client’s social platforms.”
Metricool’s clientele includes major global brands like McDonald’s, Alexander McQueen, Warner Music Group, and Volvo. The new features will be available to customers in July and August 2024, with more exciting capabilities, including Adobe Express analytics and new AI developments, slated for release later this year.
Join the Metricool Revolution
Metricool continues to work with social media managers and marketers worldwide, simplifying tasks, automating processes, and unifying tools for successful campaign execution. The platform serves over 2 million professionals across various regions, including the United States, United Kingdom, Canada, Australia, Spain, France, Germany, and Latin America.
To learn more about Metricool and sign up for a free account, visit the Metricool website and download the app from the Apple App Store or Google Play for Android users.
About Metricool: Metricool is a social media and online ad management platform trusted by global brands such as Louis Vuitton, David Guetta, Adidas, H&M, and Costco. They help social media managers streamline their workflows, automate tasks, and execute successful campaigns with precision.