Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales.
For many small businesses, the digital battlefield isn’t their website—it’s social media. According to Constant Contact’s latest report, a staggering 60% of small businesses rely on platforms like Facebook and Instagram to connect with their audience. The problem? Half of them say they’re stuck when it comes to turning those likes and comments into actual customers.
That’s where Txtify comes in.
Txtify’s tech allows businesses to create slick, mobile-friendly lead generation forms that work seamlessly on social media. You don’t need to be a coding wizard or web developer to get in on the action. With a few clicks, small business owners can capture valuable contact information from their social media followers, then build those connections through email or SMS marketing. This makes it easier than ever for entrepreneurs to grab potential customers and keep them coming back.
Frank Vella, CEO of Constant Contact, says this acquisition is all about helping businesses meet their customers where they’re already hanging out—on their phones. “Many small businesses today are growing on social media before they even think about creating a website or an email campaign,” he explains. “By bringing Txtify into the fold, we’re giving these mobile-first entrepreneurs the power to own their audience and turn casual followers into loyal customers.”
And for Txtify, this acquisition is the perfect match. John Stewart, CEO and co-founder of Txtify, says, “We’ve always focused on making it easy for small businesses to scale their lead generation. Joining forces with Constant Contact means we can bring our technology to an even bigger audience and help more businesses succeed.”
The benefits of this partnership don’t stop at just lead generation. When Txtify’s mobile-optimized forms are integrated into Constant Contact’s powerful marketing toolkit—which already includes email, SMS, social media ads, and event marketing—small businesses will have everything they need to grow their customer base quickly. They’ll also get more insights into their audience, making it easier to tailor their messaging and drive sales.
Both John Stewart and Txtify’s Chief Technology Officer, Eric Dewhirst, are now part of the Constant Contact team. They’ll be instrumental in ensuring the new technology blends seamlessly into the platform. This means SMBs can look forward to even more features designed to boost their marketing efforts.
For small businesses that have long struggled to bridge the gap between online engagement and real-world growth, this acquisition is a game-changer. With Txtify’s tech, turning followers into customers just got a whole lot easier.
