There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.
Here is a screen shot of the new ads that are showing up:
Click on the image to see a larger version.
This was posted on Imgur, and I’m not sure if it’s just Google testing a new ad format or it’s now being shown to most users.
Do you think these new ads are too sneaky? When I say sneaky, I mean that the ad doesn’t look like a traditional ad, which might cause the typical end user to think that the ad is actually part of the organic search results.