In a strategic move set to enhance its digital marketing capabilities, WILsquare Capital, a prominent St. Louis-based private equity firm, announced the acquisition of TopSpot by its portfolio company, OuterBox, LLC. This acquisition aims to bolster OuterBox’s industry reach, particularly in the B2B sector, by integrating TopSpot’s extensive expertise and innovative solutions.
“We are thrilled to welcome TopSpot into the OuterBox family,” said Jeff Allen, CEO of OuterBox. “This partnership is a significant milestone in our growth strategy, allowing us to greatly extend our industry reach, particularly in the B2B sector. TopSpot’s demonstrated capabilities and client-focused approach align perfectly with our mission to deliver growth for every client.”
A Strategic Partnership for Growth
Andrew Scharf, Director at WILsquare Capital, emphasized the transformative potential of this acquisition. “Bringing together OuterBox and TopSpot creates one of the leading independent performance marketing agencies in the US. With a team of more than 240 professionals, the opportunity to leverage our complementary strengths positions the OuterBox platform for significant and accelerated future growth.”
TopSpot: A Proven Leader in B2B Marketing
Founded in 2003 and based in Houston, Texas, TopSpot has established itself as a leading provider of search engine optimization, paid search, website development, and analytics services nationwide. The company’s deep understanding of B2B marketing needs and its technology-enabled solutions have consistently delivered high levels of client satisfaction. By leveraging first-party data to create proprietary insights, TopSpot optimizes campaign outcomes and has earned numerous industry awards over its two decades of success.
“At TopSpot, we’ve always strived to deliver exceptional results for our clients through innovative solutions and a people-first mindset,” said David Underwood, President and Co-Founder of TopSpot. “The strategic fit with OuterBox is undeniable, and the decision to join forces was equally driven by the strong cultural alignment between our teams. We are confident that together, we can achieve even greater things.”
Strengthening WILsquare’s Digital Marketing Platform
This acquisition marks WILsquare Capital’s third within its digital marketing platform, following the acquisitions of OuterBox in June 2022 and Trinity Insight in February 2023. By integrating TopSpot into its portfolio, WILsquare Capital continues to enhance its capabilities and drive growth within the digital marketing sector.
WILsquare Capital is a St. Louis-based private equity firm focused on acquiring and growing lower-middle market businesses in the Midwest and Southern United States. The firm emphasizes business services, niche manufacturing, distribution, and technology companies, aiming to drive significant growth and value creation.
For more information about WILsquare Capital and its recent acquisition of TopSpot, visit their website or contact their St. Louis office. This strategic move underscores WILsquare’s commitment to expanding its digital marketing platform and delivering unparalleled value to its clients.
