Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide … [Continue reading]
Shoppers, Robots, and Fewer Stores: Six Big Moves That Will Reshape Retail by 2035
Retail is staring at a reset. Bain & Company released a report this week ahead of the Consumer Goods Forum Global Summit in Amsterdam that outlines six major disruptions expected to reshape retail by 2035. These aren't vague trends. Bain argues … [Continue reading]
ICANN to Raise Registrar Fees for First Time in 10+ Years — Here’s How Much You’ll Pay
For the first time in more than ten years, ICANN (Internet Corporation for Assigned Names and Numbers) has announced plans to raise the fees it charges domain registrars. The change is part of ICANN’s effort to maintain stable funding as it continues … [Continue reading]
Fraudsters Are Exploiting PayPal Commerce: Here’s What Online Sellers Need to Know
A growing number of ecommerce sellers are reporting being targeted by a sophisticated and frustrating form of fraud abuse via PayPal. In a recent Hacker News thread, a startup founder described being bombarded with a stream of low-value … [Continue reading]
Consumers Trust TikTok, Not ChatGPT: New Data Exposes a Major Marketing Shift
SOCi, a leader in localized marketing solutions, has just released findings that challenge how brands think about customer trust and discovery. According to its 2025 Consumer Behavior Index (CBI), consumers may be open to using AI tools like ChatGPT … [Continue reading]
Marketers Are Done Renting Audiences—Email Is Back and It’s Serious Business
A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing … [Continue reading]