Simon Data, a customer data platform built for marketing teams, has launched a new set of AI-powered tools called Composable AI Agents. These agents give marketers direct access to analyze, act on, and launch data-driven campaigns without waiting for … [Continue reading]
IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know
The Interactive Advertising Bureau (IAB) has introduced a new Gaming Measurement Framework to address one of the most persistent challenges in digital media: how to measure ad performance inside gaming environments. As the gaming audience expands … [Continue reading]
Google Review Extortion Text Message – Scam Warning for Business Owners
A disturbing new scam is making the rounds, and it’s targeting small businesses that rely on their online reputation. A business owner recently received a text message from a foreign number claiming they were hired to post 35 fake negative … [Continue reading]
Google Names SearchKings Top AI Innovator for Transforming Lead Quality
Google doesn’t hand out AI trophies for gimmicks. This year, the search giant recognized SearchKings for something that actually moved the needle. … [Continue reading]
Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans
The Social Media Pros, a digital marketing agency with a tight focus on the home services sector, has been acquired by Medalist Holdings Group. This marks the first official acquisition under Medalist's operating entity, Gray Street, LLC. … [Continue reading]
Amsive Takes on ChatGPT and Gemini with Next-Gen SEO for the AI Search Era
For nearly 20 years, Amsive has helped brands rise in the ranks of traditional search. But the game has changed. With search now driven by AI platforms like ChatGPT, Perplexity, Gemini, and Copilot, the agency just rolled out a timely evolution: … [Continue reading]