Coremetrics, a provider of on-demand web analytics, is teaming up with IBM to combine Web 2.0 and multi-channel web analytics. The new WebSphere Commerce Web 2.0 Store solution is an ecommerce platform based on Web 2.0 technology. … [Continue reading]
Survey Proves College Professors see Social Networking Sites as a Teaching Tool
Thomson Learning has released the results of a survey of 677 professors that indicates that the majority of those surveyed are anxious to take advantage of podcasts, blogs, and social networking sites--and seen them as valuable communication and … [Continue reading]
Business Marketing Association Winners of 32nd Annual 2007 Pro-Comm Awards Competition
The Business Marketing Association (aka the BMA) has announced a total of 139 winners of its "B2BREAKTHROUGH" 2007 Pro-Comm Awards competition. There were several unique categories, including Blog and Online Mindshare, which reflect the changing … [Continue reading]
The New Rules of Marketing and Public Relations
According to David Meerman Scott, corporate blogs are the "ideal tool to bypass the media filter". Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional "media gatekeepers" to tell … [Continue reading]
comScore Traffic Reports for March 2007 Regarding Top UK Websites
comScore has come out with their traffic reports for the leading United Kingdom sites. Many social networking and major consumer websites are seeing an increase in visitors. comScore, Inc. is a leader in "measuring the digital world" and measuring … [Continue reading]
MediaTrust Launches Next Generation of Advario Contextual Ad Targeting Platform
MediaTrust has just announced the next generation of their Advario online ad platform--it is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns. This provides real-time, relevant … [Continue reading]