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Bill Hartzer

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Have You Liked or Followed a Facebook Page Created by the Russian Internet Research Agency?

Posted on March 7, 2018 Written by Bill Hartzer

Internet Research Agency

Have you liked a Facebook page or post that has been built by a Russian agency spreading fake news? Or, have you liked or followed a Facebook Page or Instagram account created by the Internet Research Agency? The Internet Research Agency has been … [Continue reading]

Filed Under: Social Media

18 Speakers to See at Engage 2018 Portland

Posted on March 6, 2018 Written by Bill Hartzer

Bill's List SEMPDX Engage Conference

Whenever there's a great search engine marketing or search marketing industry conference, I personally take the time to review all of the speakers. Just recently, I hand picked the speakers to see at Pubcon Austin. Especially when it's a great … [Continue reading]

Filed Under: Marketing

I Deleted My Disavow File. You’ll Never Guess What Happened.

Posted on March 1, 2018 Written by Bill Hartzer

organic traffic after disavow removed

As an experiment of sorts, I decided to delete and completely removed the disavow file that I had uploaded to Google's Disavow Tool. For the past several years, on an off (about every 3 months or so), I have been reviewing the backlinks to this … [Continue reading]

Filed Under: Google

Hotels Are Way Too Paranoid About TripAdvisor Reviews

Posted on February 27, 2018 Written by Bill Hartzer

tripadvisor reviews

Hotels and hotel managers have gotten way too paranoid about online reviews. How have we become a culture where we rely so heavily on online reviews (true or not) that one or two online reviews will make or break a business? Or even stop people from … [Continue reading]

Filed Under: Local Search

Splitting a Website into Two Websites: Part 3

Posted on February 26, 2018 Written by Bill Hartzer

Hartzer organic positions

As you might recall, I made a strategic decision last month to split this website into two separate websites. This website will continue to be my blog, here on BillHartzer.com, while my other website will have mostly services pages. I've owned … [Continue reading]

Filed Under: Search Engine Optimization

Google Loses Appeal in Banner Ad Caching Case

Posted on February 23, 2018 Written by Bill Hartzer

Google vs At Home Bondholders Liquidating Trust

Google, LLC lost their appeal of two final written decisions of the United States Patent and Trademark Office Patent Trial and Appeal Board involving the way banner ads are cached. One of the arguments was that one of the patents did not reference … [Continue reading]

Filed Under: Google

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Recent Posts

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  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
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  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
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  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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