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Bill Hartzer

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Revolutionizing Ad Buying: Equativ Unveils Game-Changing Curation Tools Amid Cookie Phase-Out

Posted on April 15, 2024 Written by Bill Hartzer

Equativ

In a strategic move that promises to reshape the digital advertising landscape, Equativ, a global leader in independent ad technology, has announced significant upgrades to its Equativ Buyer Connect (EBC), a self-service curation platform designed … [Continue reading]

Filed Under: Advertising

Unlocking Opportunities: New Partnership Revolutionizes How Ad Dollars Support Diverse Media Outlets

Posted on April 15, 2024 Written by Bill Hartzer

Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers' Diverse Media Spend

In a move that's setting the pace for inclusivity in advertising, Mediavine, the leading full-service ad management firm in the U.S., has teamed up with Sertify, a trailblazing diversity certification network. This strategic alliance aims to … [Continue reading]

Filed Under: Advertising

How This Revolutionary AI Solution is Transforming SMB Digital Marketing

Posted on April 10, 2024 Written by Bill Hartzer

In an ever-evolving digital landscape where small to medium-sized businesses (SMBs) often find themselves struggling to keep up, Complete Business Marketing (CBM) has stepped in with a game-changing solution that promises to put them back in the lead … [Continue reading]

Filed Under: Marketing

Revolutionizing How We Find What to Watch: Quickplay and Google Cloud Unveil Game-Changing AI Tool for Streaming

Posted on April 10, 2024 Written by Bill Hartzer

Quickplay is making strides to ensure that audiences can effortlessly find content that resonates with them. Partnering with Google Cloud, Quickplay introduced its latest innovation, the Curator Assistant, a tool designed to transform content … [Continue reading]

Filed Under: AI

Turnitin’s AI Detector: A Year of Transforming Academic Integrity with Over 200 Million Papers Reviewed

Posted on April 9, 2024 Written by Bill Hartzer

Turnitin

As Turnitin celebrates the first anniversary of its groundbreaking AI writing detection feature, the educational landscape is reflecting on a year of profound change and adaptation. Launched in April 2023, this innovative tool has now scrutinized … [Continue reading]

Filed Under: AI

Revolutionizing Retail: How Archway and Swiirl’s New Partnership is Turning Shopping into a Force for Community Good

Posted on April 9, 2024 Written by Bill Hartzer

ARchway

In an innovative leap forward for retail marketing, Archway, a renowned leader in marketing execution, has joined forces with Swiirl, an AI-driven platform that forges connections between brands and local content creators. This dynamic duo is setting … [Continue reading]

Filed Under: Marketing

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
  • The Reputation Engagement I Would Rather Have Than the Friday Afternoon One
  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
  • Facebook Says an Account Called “Meta Verrified” Sending Phishing Messages Doesn’t Violate Its Rules
  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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